When it comes to marketing tools, most business owners stop at analytics, quantitative reports, scores, and numbers. But what most tend to forget is that emotions are just as important as numbers. How you make people feel and the overall impression your brand leaves can ponder more than any highly specialized tool. This is otherwise
As customers shift their focus to sustainable brands, more companies are looking for ways to show that they are credible and that they truly live up to their stated values. But it can be hard to do so. It often becomes a case of “showing” rather than “telling” – your marketing materials and PR can
Technology is the key to promoting sustainable businesses – and doing more with less. Whether you are low on time, resources, or a marketing budget, focusing primarily on web-based promotion is sure to help you grow your business. Follow These Tips – Leverage Technology To Promote Your Business Whether you’re running a recycled paper company,
Small businesses, individuals and large corporations alike are looking for ways to develop sustainable practices and reduce their environmental impact while still increasing their bottom lines. And, as a growing body of evidence shows, sustainability and profits don’t exclude each other. Unilever, for example, has developed a detergent that uses fewer resources and managed to
