It’s 2018 – and as customers shift their focus to sustainable brands, more companies are looking for ways to show that they are credible and that they truly live up to their stated values. But it can be hard to do so. It often becomes a case of “showing” rather than “telling” – your marketing
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Small businesses, individuals and large corporations alike are looking for ways to develop sustainable practices and reduce their environmental impact while still increasing their bottom lines. And, as a growing body of evidence shows, sustainability and profits don’t exclude each other. Unilever, for example, has developed a detergent that uses fewer resources and managed to
