In the fast-evolving solar industry, measuring the right KPIs is essential to driving growth and achieving your business goals. With tailored KPIs, you’ll focus on metrics that truly matter to your business model, staying aligned with your goals. In this article, we’ll explore why customized KPIs are critical, provide examples, and offer practical steps to
As the digital landscape evolves, spam form submissions remain a persistent challenge for website owners. This blog shares an effective strategy we’ve developed to tackle this issue. Reassessing reCAPTCHA A once-reliable tool, reCAPTHA has become less effective. Sophisticated bots can now solve reCAPTCHA challenges, rendering it obsolete for spam prevention. An Alternative Approach Implement a
Are you looking to attract high-quality leads and improve your search rankings in the competitive solar industry? The answer lies in SEO that’s tailored to your audience. For solar companies, this means understanding who your ideal customers are, what they search for at each stage of the buying journey, and how they interact with online
As Q4 approaches, it’s time to gear up for 2025. Whether you’re just starting or already underway, here are three questions that can provide valuable insights to inform your approach. 1. Is Your Business Plan Still on Target? The business world moves at lightning speed. What looked great on paper in January might be obsolete
As we celebrate our two-year anniversary as a certified B Corp, we reflect on how this designation has influenced our philosophy over the past two years. Founder Carrie Mayo says, “Becoming a B Corp opened us to an entirely new network, and it’s part of so many conversations we’re having these days. It can be
Finding and retaining the right workers can be challenging. Combining workforce development and communication strategies will attract potential employees while improving engagement and satisfaction. Workforce Development Strategies Defined Workforce development can refer to a wide range of policies and strategies, from government investment to worker training and retention programs. For the purposes of this article,
The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in several areas, including employment, transportation, public accommodations, communications and access to state and local government programs and services. Part of this law requires websites be accessible to people with disabilities too. It only makes sense, seeing as so much of what we
The goal of any digital marketing campaign is to get people who want your services to your site and ultimately to reach out for more information. SEO for solar companies aims to help you pop up in the search results of people nearby. While it’s great to rank high for search terms nationally, what really
In today’s digital marketing landscape, there are countless ways to promote your solar installation company online, from social media to Google My Business to search ads. As many solar companies know, some of them require more effort and time than others. The best approach to marketing is having a comprehensive, long-term strategy, however, we also
Because of the complexity of clean energy markets, permitting, and solar tax credits, people often need a solar 101 tutorial during initial sales calls. You arm your sales teams with all the important information, but wouldn’t it be great if leads came in with some of this basic information in hand? To get leads up
