One of the biggest trends in 21st century business is a pivot towards green business practices, from sustainable production and ethical sourcing to offsetting carbon production. While there’s argument as to whether going green will rectify the damage done to the environment since the Industrial Revolution, people are realizing that something has to change on
Written by Carrie Mayo (owner and creative director of MAYO Designs) For those of you who don’t know, 10 months ago I sold my house and began living in my van. Long story short, I was on the road for 6 months, traveling across the US exploring beautiful places, meeting amazing people, and learning a
Interested in the benefits of creating an eco-friendly business? Learn everything you need to know about becoming an “ecopreneur” in this guide written by MAYO Designs.
York Ready for 100% is indeed ready to continue our efforts to confront, reduce and manage the effects of climate change on our town and our lives. This column has been absent over the last month while we reviewed our progress on engaging the community and developing programs to take us toward the goal of
A sustainable business isn’t just good for the environment – it’s good for everyone. At MAYO Designs, we value social responsibility. So let’s take a look at a few of the best businesses using sustainability in their strategy now. 1) Whole Foods Grocery giant Whole Foods has taken a number of steps towards sustainability, such
Facebook Events can be a powerful marketing tool for your organization and its events. In this article, we’ll show you just a few of the reasons that you should use Facebook Events as part of your marketing strategy. 1. You Can Answer Questions One of the biggest benefits of using Facebook Events is that it
Experience taught us that simpler marketing ideas will always be more effective. Here are 10 great examples of genius marketing campaignsto inspire your own strategies. 1. Deez Nuts from Frontier The ‘Deez Nuts’ meme was, at one point, EVERYWHERE. But look at how Frontier Airlines took it and created a simple campaign. 2. WATERisLIFE It
Being an influencer is like the “it-job” of the century. From the outside, it seems like influencers have it easy. They live these lavish lifestyles and get paid to speak about topics they are knowledgeable and passionate about. But that’s just a summarization of being an influencer. There is a lot of work that goes
Small businesses often work with very tight budgets. In a way, this lack of funds forces you to get creative and see opportunities where others missed them. However, it’s also frustrating when you have to think carefully about how to spend every dime. In this article, we want to make a case for email marketing
After weeks of hard work, your website is finally up an running. And, it’s a beauty! The design is flawless, the navigation is intuitive, and every element is meant to provide a great user experience. Time to sit back and relax, right? Not so fast! If you want users to enjoy navigating your website and
