Your online presence and your company website are a big part of how you appeal to customers. Most people research products, companies, and just about everything else by using the internet – so you need to make sure that your website is up to the task.

It’s easier than ever to use websites like Wix, WordPress, and Squarespace to create a modern, attractive website that can appeal to your customers – but before you get lost in creating a website with a nice theme, plenty of information, and fancy graphics, we’re going to break down the 4 essential parts to every company website.

1. Demonstrate Your Value

First, you need to demonstrate the value of your company – this can be easier said than done! You can accomplish this underrated task by sharing important information about your company: why you’re in business, your services, and why your core competencies differ from your competitors.

We recommend showing your website visitors that your company has the solution to solve their challenges. Providing client testimonials or case study examples from the companies you work with are more great ways to help demonstrate your company’s value.

2. Have Clear Calls-To-Action (CTAs)

A call-to-action (CTA) is any button, text, or other element of your website that encourages a customer to do something – such as purchase a product, schedule an appointment, or get in touch with your company.

Make sure that you incorporate clear, intuitive CTAs into all of your pages – that’s right, ALL of your pages. Whether certain pages focus on services, products, or contact information, you want to make it as easy as possible for customers to reach out to you, and take that next step towards working with you.

Making use of easily accessible contact forms, and providing your contact information on each page of your website can be a great way to highlight next steps for potential website visitors!

3. Organize Your Navigation & Use an Intuitive Design and Layout

How many times have you come across a website that isn’t mobile friendly? It’s frustrating isn’t it? This is easy to avoid. It is also extremely important to make sure that your website is easy to navigate with minimal clicks to get a visitor to where they want to be.

Since the internet can be accessed on more than just desktop computers, mobile device compatibility is essential for your website. Today, about 52.2% of all web traffic is generated on mobile phones, that’s up 1.9% from last year. Make sure that your website and its theme are mobile-friendly, responsive, and adaptable on screens of ALL sizes. In addition, make sure that your navigation header and footer incorporate all of the most important pages on your website in an intuitive, easy-to-follow fashion.

4. Provide Updated, Clear, & Professional Content

Content is King!

Perhaps the best way to provide updated content to online visitors is through regular blog articles. Using these articles to educate consumers will not only demonstrate that you are a thought leader in your industry, but will help visitors understand your products and services and allow them to spread the word about your expertise much more easily.

Professional, up-to-date content – such as galleries and portfolios of your work, team bios, updated blogs, detailed service pages, and other informational pages help build trust with your customers.

When you update your content regularly, people will notice. New customers searching for an online solution will rarely choose a company whose website information is not up to date – it simply doesn’t look as trustworthy.

In addition, consider integrating social media accounts into your website. Place links or buttons on your homepage, allowing customers to easily connect with you and stay updated on other platforms.

4 Essential Parts to Every Company Website

These 4 necessities can help separate your website from the competition, giving you competitive advantage.

  • Make your value clear.
  • Simplify the process by which customers can purchase your products or reach out to you.
  • Keep things natural and intuitive.
  • Invest in professional content with frequent updates.

Website development is constantly changing, and it pays to have a digital partner that understands industry trends, and has a knack for delivering value that fulfills the needs and wants of the customer. By following these simple suggestions, your company website will be headed in the right direction.

To learn more about what MAYO’s Web & Marketing team can do for you, give us a call at (603) 817- 1575.