In the fast-evolving solar industry, measuring the right KPIs is essential to driving growth and achieving your business goals. With tailored KPIs, you’ll focus on metrics that truly matter to your business model, staying aligned with your goals. In this article, we’ll explore why customized KPIs are critical, provide examples, and offer practical steps to
As the digital landscape evolves, spam form submissions remain a persistent challenge for website owners. This blog shares an effective strategy we’ve developed to tackle this issue. Reassessing reCAPTCHA A once-reliable tool, reCAPTHA has become less effective. Sophisticated bots can now solve reCAPTCHA challenges, rendering it obsolete for spam prevention. An Alternative Approach Implement a
Are you looking to attract high-quality leads and improve your search rankings in the competitive solar industry? The answer lies in SEO that’s tailored to your audience. For solar companies, this means understanding who your ideal customers are, what they search for at each stage of the buying journey, and how they interact with online
As Q4 approaches, it’s time to gear up for 2025. Whether you’re just starting or already underway, here are three questions that can provide valuable insights to inform your approach. 1. Is Your Business Plan Still on Target? The business world moves at lightning speed. What looked great on paper in January might be obsolete
The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in several areas, including employment, transportation, public accommodations, communications and access to state and local government programs and services. Part of this law requires websites be accessible to people with disabilities too. It only makes sense, seeing as so much of what we
The goal of any digital marketing campaign is to get people who want your services to your site and ultimately to reach out for more information. SEO for solar companies aims to help you pop up in the search results of people nearby. While it’s great to rank high for search terms nationally, what really
In today’s digital marketing landscape, there are countless ways to promote your solar installation company online, from social media to Google My Business to search ads. As many solar companies know, some of them require more effort and time than others. The best approach to marketing is having a comprehensive, long-term strategy, however, we also
Because of the complexity of clean energy markets, permitting, and solar tax credits, people often need a solar 101 tutorial during initial sales calls. You arm your sales teams with all the important information, but wouldn’t it be great if leads came in with some of this basic information in hand? To get leads up
Finding qualified workers is a challenge for many companies today, especially those in the building and construction industries. Even the best construction companies to work for are having trouble keeping roles filled. According to research by the U.S. Chamber of Commerce, 92% of contractors said they’ve had difficulty finding construction workers. Of those, 42% said
From the first interaction to closing the deal, your solar leads will have lots of questions. Great sales teams have the answers to these questions at the ready, plus great materials they can give potential customers to mull over once the conversation is over. Companies risk losing leads when the answers to questions are inconsistent
