We all knew this day would come…. The (ITC) Investment Tax Credit that helped drive the solar industry forward is set to end on December 31, 2025. There is no phase down or extension in sight, just a hard deadline. All the deadlines you need to know can be seen here. Both homeowners and solar
As a Certified B Corp, our mission is to help clients grow sustainably—minimizing waste while improving returns. With AI rapidly changing the landscape of marketing, we’re taking a close look at how it can support this mission. During our last Solar Marketing Q&A, we discussed examples of highly targeted paid media campaigns that improve ROI
AI is transforming how websites come together. Instant builds and automated templates make it easier than ever to launch something quickly. Yet, speed alone doesn’t guarantee substance. A website should feel intentional; it’s a reflection of brand identity and the way businesses connect with the people they serve. While AI offers efficiency, it often lacks
AI isn’t here to replace your SEO team. It’s here to make them stronger. At MAYO, we believe the future of SEO is not just data-driven. It’s AI-enhanced, human-refined, and results-obsessed. Artificial Intelligence is fundamentally changing how we approach content creation, keyword strategy, and performance optimization. But here’s the key: we don’t hand over the
The goal of any digital marketing campaign is to get people who want your services to your site and ultimately to reach out for more information. SEO for solar companies aims to help you pop up in the search results of people nearby. While it’s great to rank high for search terms nationally, what really
In the fast-evolving solar industry, measuring the right KPIs is essential to driving growth and achieving your business goals. With tailored KPIs, you’ll focus on metrics that truly matter to your business model, staying aligned with your goals. In this article, we’ll explore why customized KPIs are critical, provide examples, and offer practical steps to
As the digital landscape evolves, spam form submissions remain a persistent challenge for website owners. This blog shares an effective strategy our web design and development team created to tackle this issue. Reassessing reCAPTCHA A once-reliable tool, reCAPTHA has become less effective. Sophisticated bots can now solve reCAPTCHA challenges, rendering it obsolete for spam prevention.
Are you looking to attract high-quality leads and improve your search rankings in the competitive solar industry? The answer lies in SEO that’s tailored to your audience. For solar companies, this means understanding who your ideal customers are, what they search for at each stage of the buying journey, and how they interact with online
As Q4 approaches, it’s time to gear up for 2025. Whether you’re just starting or already underway, here are three questions that can provide valuable insights to inform your approach. 1. Is Your Business Plan Still on Target? The business world moves at lightning speed. What looked great on paper in January might be obsolete
The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in several areas, including employment, transportation, public accommodations, communications and access to state and local government programs and services. Part of this law requires websites be accessible to people with disabilities too. It only makes sense, seeing as so much of what we
