Small businesses, Individuals and large corporations alike are looking for ways to develop sustainable practices and reduce their environmental impact while still increasing their bottom lines. And, as a growing body of evidence shows, sustainability and profits don’t exclude each other. Unilever, for example, has developed a detergent that uses fewer resources and managed to drive tremendous growth, especially in water-scarce markets. DuPont generates billions in revenue from products that reduce emissions, and Wal-Mart managed to reduce the cost of food waste by 3.5 billion just by implementing a few simple, sustainable practices.
While you understand the importance of reducing your environmental impact, your website is probably the last thing you think about when building a sustainable business. After all, what does the environment and your website have to do with each other?
Let’s find out.
The Importance of Sustainable Practices
Sustainability refers to the efficient use of resources without harming the environment or impending future access to assets. Likewise, a sustainable website will meet the needs of users for a long time, without jeopardizing the possibility of those needs to be met in the future as well.
To put it simply: both businesses and environmental sustainability follow the same principles: to use resources efficiently and be able to access them for a long time.
The same stays true when it comes to developing and marketing your website. A sustainable approach involves promoting your brand in a way that highlights the variety of viable actions that can stand the test of time and deliver quantifiable results in the ever-evolving areas of marketing and digital design.
The question you may be asking yourself now is: how can you employ sustainable practices and achieve results that benefit both your bottom line and the environment?
Finding the right team that focuses on progressive strategies that create a positive environmental impact while helping scale your business is the perfect start.
The Benefits of Working with a Forward-Thinking Team
1- You Will Save Money
A lot of businesses don’t see the value of switching to sustainable design and marketing practices. They fear that the costs far outweigh the benefits. But, with a trusted partner on your side, sustainable practices can be good both for your business and the environment.
2- You’ll Be Working with a Team of Professionals
At MAYO Designs, we help businesses promote their products and services sustainably. We achieve impressive results because our team is dedicated to increasing awareness and educating businesses on the social, environmental, and economic impact of sustainable web design practices.
3- Keep up with Marketing Trends
The businesses that are up to date with the latest design and marketing trend and subscribe to the sustainable philosophy focus on providing prospects with efficient and meaningful online experiences for the longest time possible. That can only translate into increased user satisfaction and more sales.
4- Reduce Stress and Increase Productivity
You want to scale your business, but you also want to make a difference. With your focus divided between a multitude of tasks, is becoming increasingly difficult to promote your products while reducing unnecessary expenses and eliminating waste. By outsourcing your needs to the right team, you can reduce your stress and invest more time in other areas of your business.
5- Access to State-of-the-Art Technologies
When you work with a specialized and dedicated team that uses a sustainability mindset to strategy and design development and implementation, you get access to tools and resources that you couldn’t have benefited from with an in-house hire.
Sustainability isn’t just a trend anymore. It’s becoming mandatory for businesses that want to create long-term value. At MAYO Designs, we can help you grow your business with a sustainability mindset.