In today’s digital marketing landscape, there are countless ways to promote your solar installation company online, from social media to Google My Business to search ads. As many solar companies know, some of them require more effort and time than others. The best approach to marketing is having a comprehensive, long-term strategy, however, we also
Because of the complexity of clean energy markets, permitting, and solar tax credits, people often need a solar 101 tutorial during initial sales calls. You arm your sales teams with all the important information, but wouldn’t it be great if leads came in with some of this basic information in hand? To get leads up
Are you using PowerPoint, Google Slides, or Canva to create presentations for potential customers? We’ve heard from numerous clients these presentation tools are invaluable to their sales teams and that a strong pitch deck helps sales convert prospects into customers. It’s why customized presentation templates that align with branding are often part of a larger
Selling leads is a big business. Chances are you’ve been contacted by someone this month–or even this week–offering to sell you a list of hot residential solar leads for your solar company. It’s tempting when business lags and your sales team is slow to purchase a lead list to see what happens. You may have
Residential and community solar is becoming increasingly popular, as more homeowners, businesses, and municipalities learn of the financial (and environmental) benefits. Expanded tax credits and rising energy costs have done nothing but further entice people to research solar options, providing a big opportunity for solar installation companies. At the same time, competition for solar installation
Many Americans are intimidated by the complexities of the income tax system. It’s certainly not easy to navigate! This can be a major pain point for solar installation companies looking to capitalize on the Solar Investment Tax Credit. Confusion about who qualifies, when the tax credit can be taken, and the documentation needed can complicate
Solar installation companies saw record-setting growth in 2023, growing by 55%, according to the Solar Energy Industries Association (SEIA). Growth is expected to continue in 2024, although a bit slower according to the report. The solar tax credit in the Inflation Reduction Act of 2022 has continued to keep interest in solar panels high, however,
The Need Following a website redesign, Ecohouse Solar wanted to further impact the volume and quality of the leads generated through the website. Once leads originated, they needed to leverage their expertise, positive reviews, and exceptional customer satisfaction to improve their close rate. “Supporting our sales team directly impacts our ability to reduce the region’s
