Selling leads is a big business. Chances are you’ve been contacted by someone this month–or even this week–offering to sell you a list of hot residential solar leads for your solar company. It’s tempting when business lags and your sales team is slow to purchase a lead list to see what happens. You may have
Residential and community solar is becoming increasingly popular, as more homeowners, businesses, and municipalities learn of the financial (and environmental) benefits. Expanded tax credits and rising energy costs have done nothing but further entice people to research solar options, providing a big opportunity for solar installation companies. At the same time, competition for solar installation
When it comes to generating leads and building a client base for your solar installation company, you’ve first got to make people aware your company exists. Getting out at public events–sustainability fairs, home shows, and other environmentally-focused events–does a lot to raise your company’s profile. It’s also a chance to build out your contact list
