Case Study: MAYO Builds Beautiful Website For Lake Protection Association

Lake Winnipesaukee Association

Client Overview:
The Lake Winnipesaukee Association (LWA) is a nonprofit organization dedicated to protecting the water quality and natural resources of Lake Winnipesaukee and its watershed.

Through monitoring, education, stewardship, and utilizing science-guided approaches for lake management, LWA works to ensure that Winnipesaukee’s scenic beauty, wildlife habitat, water quality, and recreational potential continues to provide enjoyment today and for the future.

Problem Overview:

Brand Positioning & Web Performance/ Metrics

  • LWA’s website was not highlighting the values, importance, team, and ways that the organization protects the lake
  • LWA’s website was difficult to work with, uneditable, and disorganized
  • LWA’s website was not using effective graphics to show the vast beauty of the lake, and the layout was text heavy
  • Rarely were individuals finding the site, filling out forms, and giving positive remarks about it

Defined Goals to Measure Success

  • Website traffic
  • Successfully highlighting the brand, values, and experience to users
  • Meeting deadline with exceptional quality finished product
  • Finding the website easy to use and relevant was the ultimate goal
  • Overall client satisfaction

Solution
LWA partnered with MAYO Designs for a website redesign to include:

  • Highlighting beautiful imagery, branding
  • Website demonstrating high quality of LWA organization with values and work they do to protect the lake
  • Tight timeline of three months

Results & Client Remarks

  • Website now reflects high quality of organization, their values, and the work they do to protect the lake
  • Website has acquired 14 new email list signups in just 3 weeks after launch
  • Website had one similar non-profit organization reach out about having their website designed by the same designers of LWA’s site

“Mayo did a terrific job with the development of our new website. It’s beautiful, and getting rave reviews from our partners. They are the rare marketing firm that combines excellent creative work, management expertise to keep projects moving on schedule, and a passion for their clients’ success. We’ll be back!”

“Mayo Designs were fantastic to work with! Our nonprofit needed a new website, and Mayo got the job done in 3 months! The staff were easy to work with, met weekly deadlines, and delivered a website design that surpassed our expectations. We are so pleased and highly recommend Mayo Designs.”

Case Study: MAYO Brings Results To Our Clients Through Social Media Strategies

Learn what results we’ve been able to provide some of our favorite clients through tailored social media strategies.

New England Patriots Alumni

Site URL: https://patriotsalumni.com/

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube

Topics/Content

  • Quotes
  • Plays
  • Trivia
  • Polls
  • Alumni Highlights
  • History
  • Events/Podcast
  • Birthdays
  • News

Frequency

  • Multiple times per week

Success – over the course of the past 3 years, we’ve seen impressive results when looking at the analytics:

  • Overall organic website traffic has increased by 175%
  • Website traffic generated from social media has increased by 645%
  • Total users (new and returning) have increased by 66.2%
  • The growth in brand awareness has helped to increase yearly funding by an average of 10%

Hilltop Fun Center

Site URL https://hilltopfuncenter.com/

Social Media Platforms

  • Facebook
  • Twitter
  • YouTube

Topics/Content

  • Contests/Giveaways
  • Top of mind approach (post about attractions, team posts to celebrate HFC, feel good stories happening locally, community-based, etc.)
  • Specials depending on time of year

Frequency

  • Daily posts or multiple times per week

Success – over the course of the past year, we’ve seen impressive results when looking at the analytics:

  • Overall organic website traffic has increased by 27%
  • Website traffic generated from social media has increased by 570%
  • Total users (new and returning) have increased by 65%

Axis Business Solutions

Site URL: https://axisbusiness.com/ **Please know that Axis was recently acquired and come Nov 6 the website will be redirected to New Era Technology**

Social Media Platforms

  • LinkedIn
  • Twitter
  • YouTube

Topics/Content

  • Events
  • ‘Wins’
  • Resources (on demand webinars)
  • Company announcements

Frequency

  • On average, once or twice per week

Success – over the course of the past year…

  • Social media drove 3.5% of registrants to our events
  • Email blasts drove 72% of registrants to our events
  • LinkedIn was the #1 referral source to bring traffic to the website
  • Overall website sessions increased by 49% when comparing to the previous year
  • The overall number of visitors increased by 64% when comparing to the previous year

Are you looking to create or ramp up your social media strategy?

Connect with us! We’ll first go through a discovery process to identify your true opportunities and then we will present you with our findings and suggestions.

Case Study: MAYO Helps Technology Company Achieve Annual Growth & Consistent ROI

Client Overview
Axis is a technology company that resells some of the most well-known technologies in the world to clients throughout the US.


Problem Overview
Brand Positioning:

  • Website was outdated and did not highlight the brand effectively

Web Performance/Metrics:

  • No brand presence
  • Zero web strategy
  • Need a way to showcase/catalog products online

Lead Generation:

  • Need to attract new customers
  • No new customers were coming to them – all efforts to find new business were outbound strategies

Client Defined Goals to Measure Success
Success & Measuring Results:

  • Web traffic
  • Web inquiries
  • Organic search ranking
  • Event attendees

Solution

  • Axis partnered with MAYO to allow us to become their internal marketing department.
  • Axis used MAYO’s expertise to outline their entire marketing roadmap.
  • MAYO resold marketing & web services to Axis’ clients.
  • MAYO managed all components of marketing through a close partnership with the leadership team on website redesign, graphic design, email marketing, resource curation, social media, event planning & execution, and SEO & PPC campaigns.

Results
Brand Positioning:

  • Axis was just acquired. $35M/year with 20%+ growth year over year

Web & Event Performance/Metrics:

  • Email blasts drove 72% of registrants to our events
  • Social media drove 3.5% of registrants to our events
  • LinkedIn was the #1 referral source to bring traffic to the website
  • Overall website sessions increased by 49% when comparing to the previous year
  • The overall number of visitors increased by 64% when comparing to the previous year

Lead Generation

  • PPC ROI: 236.17%

Case Study: MAYO Brings Lead Generation & Modern Branding To Manufacturing Company

Client Overview
Janco Inc. is a family-owned contract manufacturer, with over 60 years specializing in high-quality and cost-effective thermoforming and compression-molded services for both medical and industrial markets.

Combining state-of-the-art equipment with expert engineering services and quality assurance processes, we provide our customers with a comprehensive service that ensures excellence in every regard, from the fabrication process to your product’s performance.


Problem Overview
Brand Positioning:

  • Website was not appropriately representing the company brand
  • They were looking for a more modern, simpler look and feel to their website
  • Needed brand positioned to deepen market positioning in 2 segments, Medical & Industrial
  • Janco needed new content that focuses on their wide range of packaging services within the medical and industrial industries.
  • With a focus on capabilities, certifications, services, and the questions their audience often asks, they needed content to make it clear not only what they offer, but also how Janco makes the customers life easier for them by delivering high-quality, cost-effective packaging solutions.

Web Performance/Metrics:

  • Janco wanted to be able to measure leads, ROI and referral sources through submissions in their online form
  • Needed easy ability to to update and manage the new website
  • Janco needed to shift focus to leverage the digital marketplace to expand presence due to COVID-19 impacting the cancellation of trade shows.

Lead Generation:

  • Current website was not working for lead generation
  • Digital Display funds were not performing to expectation

Client Defined Goals to Measure Success
Success & Measuring Results:

  • Web traffic
  • Web inquiries
  • Organic search ranking

Solution
Janco, Inc. partnered with MAYO Designs for a website redesign, content positioning, monthly MaaS {Marketing as a Service}, and an SEO strategy. This includes:

  • Improving Janco listings on online directories
  • Enhancing Janco’s presence on social media accounts
  • Keyword research (to help us prioritize content pieces for the website and social media)
  • Website updates
  • Monthly metric/success reports based on web traffic, and web inquiries

Results
Brand Positioning:

  • Website is working as a tool for lead generation, with a more modern, simplistic look and feel
  • Website now speaks to their true target markets
  • The Janco team has a marketing strategy road map for the rest of 2020 and looking into 2021

Lead Generation

  • Reallocated $2500 from poor results in previous Digital Display funds
  • Within the first month after the website launch, Janco received 13 qualified web form inquiries

Case Study: MAYO Brings A Construction Company’s Web Design Vision To Life

Take the lead in your niche with a
website that communicates your value.

Overview

Basnett Design is a building and remodeling company with a green purpose. However, their craftsmanship and extensive experience in building was not being effectively showcased in their online presence.

The Basnett team was interested in updating their website but didn’t know who they should approach to take the lead or how to start the process. What they had was a vision, and luckily that’s all our team needs to get started.

Approach

Our Discovery Process dug into Basnett’s core values and competencies, process, current website, and their competitors with an analysis to identify the best approach for highlighting the Basnett brand.

When the Basnett team noticed their competitors had a clear and effective online presence, they started seeing the value in investing in their marketing.

Results

After redesigning and developing Basnett’s website, the team instantly started to receive remarks of praise from their existing clients and new customers began to confidently take action with them online.

Just 6 months after the web redesign launch, the analytics showed a strong increase in engagement:

  • Users were up by 12.65%
  • Total sessions were up by 21.32%
  • Average session duration was up by 91.59%
  • Total page views were up by 57.03 %

 
Basnett now has a peace of mind knowing that they have a team to consistently monitor, maintain and secure their site.

Confidently lead prospects through to conversion with an updated website that speaks to their needs.

Case Study: MAYO Refreshes The Brand Of A Community Living Company

Efficient and effective branding that connects you with
your ideal audience.

Overview

Pointe Place, a contemporary mixed used community located in Dover, NH, was dealing with a challenge we see all the time: an MIA designer. They really wanted to take their brand image to the next level, ensuring it reflected the brand they were evolving into, but couldn’t get a call back from their trusted contractor.

Their logo was outdated. Their overall brand image wasn’t communicating their core messaging. Their marketing materials didn’t speak to their audience. When trying to take the lead on creating their new logo, brochure, website, they felt defeated and unsure how to move forward.

Approach

After reaching out to their network, they came across our team to help dive into their branding challenges. Immediately we identified the missing elements of their brand imaging. Working alongside the Pointe Place’s leadership team, we took the lead on creating a modern logo that reflects the community they were cultivating.

Results

Through design, we were able to capture the vision of the organization and ensure it was executed in every visual element of their marketing. Now the Pointe Place team confidently presents their brand to their community knowing it represents their overall vision, mission, and purpose.

Get excited about sending prospects your action-oriented
marketing materials.

Encompass your core values, vision, and purpose in your design and start connecting more meaningfully with your clients.

Case Study: MAYO Amplifies The Marketing For A Local Non-Profit

How marketing roadmapping helps
clarify your goals and achieve results.

Overview

New England Patriots Alumni Club (NEPAC) is a non-profit providing opportunity for former Patriot players to remain connected with one another. However, they were only reaching out to their networks when scheduled events were approaching. Communication was scattered and strategy was lacking for fostering continuous engagement and connection among their community. They were following a “last minute marketing” approach where everything was being planned and executed in real time.

When hosting events, they would approach sponsorship and event communications as the need arose. Content was lengthy, flat and unpositioned, while their website remained inaccessible for various devices. At the time, NEPAC was also in need of someone to manage their social media platforms, and find areas for opportunity there.

Approach

The organization was in desperate need of a marketing team that would help them shine as a leader for keeping their community connected.

We entered with a plan of action for amplifying their marketing. This included developing a detailed and effective approach for planning and executing events, developing engaging and relevant content that empowered readers to take action, and updating their websites' hosting and design.

While creating a marketing roadmap, we look to the previous fiscal year to analyze successes, challenges, and learning opportunities to create goals for the year ahead. This provides us with the information we need to implement metrics to achieve results.

Our goals included:

  • Developing consistent branding materials, including graphics, content, and brand activation pieces.
  • Updating their website to provide value to sponsors with online visibility, and gamification features to engage their community, such as online raffles.
  • Enhancing their overall digital presence on social media platforms.
  • Tracking and analyzing performance of every moving piece to ensure we were moving in the right direction.
Results

After undergoing our roadmapping process, New England Patriots Alumni Club is now sending out consistent and value-driven content to their community on social media and email communication, has a detailed schedule of all tasks leading up to events, and a team they can rely on for forecasting and roadmapping their future engagement and growth. The organization has seen a significant increase in engagement, and have simplified their event processes to relieve the stress of event planning. Over the course of 3 years, we've seen impressive results:

  • Overall organic website traffic has increased by 175%
  • Website traffic generated from social media has increased by 645%
  • Total users (new and returning) have increased by 66.2%

In need of consistent branding assets and efficiency in your marketing?

Getting stuck in “last minute marketing” can often put a strain on the core messaging of your brand. Let’s chat about how our marketing roadmap process can bring clarity to your marketing and lead you towards growth year after year.

Cast Study: A Green Building Company Now Proudly Promotes Their Brand

How outdated marketing can affect your client engagement.

Overview

Garland Remodeling and Construction is a small business using green practices to provide sustainable building options to their clients.

Garland was challenged by an outdated website that didn’t highlight any of their current services or projects. They were also presenting an outdated brand image to new prospects.

To help overcome a marketing hurdle their team was too busy to conquer, they chose to highlight their value on their social accounts without any real strategy.

Approach

It wasn’t immediately clear to them the negative impact their outdated brand image could have on incoming leads.

We took the lead on taking inventory of their marketing assets including their website, brand assets, and competitors. Our analyses led to a 4-month marketing strategy that would leverage their current assets while implementing strategies to improve their overall brand image.

Although they saw the need to have a team take the lead on their marketing, they hadn’t recognized how valuable investing in their marketing now would be for their long-term business growth. After receiving our plan of action, it was a no brainer. We took the lead on a logo redesign, internal document creation, and website updates.

Results

The Garland team is now confident in the brand image they are presenting to their community. They proudly engage prospects online to ensure they are a part of their ongoing story of bringing sustainable solutions to homes in their community.

Challenged by a lack of time to oversee your marketing?

Don’t let an outdated brand image get in the way of your impact and growth.

Case Study: MAYO Secures And Cleans Up A Solar Company’s Website

Performance and security meet green business leadership.

Overview

Spectrum Energy is an innovative solar company that needed a marketing team that could keep up with their impact. After tirelessly searching for referrals to find a team that fit their niche, they were connected to us through a like-minded organization of green business thought leaders.

Spectrum was challenged by spam attacking their contact forms, a lack of site security, and lack of access to the back-end of their website.

Approach

After performing a thorough analysis and taking inventory of their web assets, we were able to address multiple small issues that were leading to larger challenges affecting the accessibility of their website:

  • Migrated the website to a more efficient and safe host
  • Updated and secured forms
  • Connected Google Analytics
  • Increased loading speed
  • Heightened password protection
  • Cleaned up their WordPress theme and excess plugins
Results

Spectrum Energy no longer has a spam attacking issue in their contact forms. Their website is fully secure, backed by MAYO’s hosting services. Spectrum now feels confident that their site is continuously maintained for efficiency and safety.

Securing your website is just as crucial as living your core values.

Let’s address your hosting and maintenance issues so we can implement solutions that allow your website to perform at your level of impact.

Case Study: MAYO Efficiently Solves Coding And Migration Issues

Efficient problem solving for tricky coding
and migration issues.

Overview

A consultant that helps spa owners reach their full potential in customer service, sales, and marketing reached out to us with some challenges. When the client approached us, they were struggling with three websites they were managing that were on proprietary software that wouldn’t migrate to another platform.

After trying to mitigate the sites themselves with the help of their current developer, they were left with three broken websites that seemed impossible to fix. The client was devastated thinking they would have to put in more time to redo everything from scratch–until they came across our team.

Approach

As efficiently as possible, we were able to migrate the websites off of the current software and get them running on our website hosting platform, while maintaining the current design.

We were able to show them how integrated the website was with the current software and every step we took in the process to make magic happen.

Results

Our passion for problem solving led to this client to save thousands of dollars up front, and even save on monthly hosting and maintenance fees.

Troubled by a pesky coding issue that is giving you pain in your back-end?

Give us a call and we’ll work out the kinks.