Are you using PowerPoint, Google Slides, or Canva to create presentations for potential customers? We’ve heard from numerous clients these presentation tools are invaluable to their sales teams and that a strong pitch deck helps sales convert prospects into customers. It’s why customized presentation templates that align with branding are often part of a larger
Category: Blog
Content Marketing for B Corps & Values-Driven Business
There’s plenty of content that can tell you how to launch an email marketing campaign or format your blog, but when it comes to highlighting the benefits of a values-driven business, the advice can get murky. How exactly does a company dedicated to using business as a force for good share with customers their purpose,
7 Tips for Using LinkedIn to Build Your Business
LinkedIn is a great way to connect with work colleagues and gain industry insights; it’s also an effective tool for generating leads and reaching new prospects. With nearly 200 million users in the United States, it offers your company an affordable and easy way to expand connections and position your company as an expert within
Are You Ready to Build “Smart Cities” for the Future?
Technology has helped us make our personal and work lives more efficient, but what about our cities? From parking to street lighting to urban planning, data analytics, mobile phones, and the Internet of Things (IoT) are changing the way we design and build today’s city’s spaces. The concept of a “smart city” is nothing new,
What Does a Purpose Driven Brand Mean to You
The modern business landscape is changing. Companies are no longer just looking to make a profit, but instead want to balance the needs of shareholders, employees, customers and the planet. According to the consulting agency Deloitte, “purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while
Solar Lead Generation: Buying Leads vs. Creating Your Own
Selling leads is a big business. Chances are you’ve been contacted by someone this month–or even this week–offering to sell you a list of hot residential solar leads for your solar company. It’s tempting when business lags and your sales team is slow to purchase a lead list to see what happens. You may have
Marketing for Solar Companies: 5 Examples
Residential and community solar is becoming increasingly popular, as more homeowners, businesses, and municipalities learn of the financial (and environmental) benefits. Expanded tax credits and rising energy costs have done nothing but further entice people to research solar options, providing a big opportunity for solar installation companies. At the same time, competition for solar installation
Supporting a Clean Energy Transition
How does your company put passion into action? Protecting the environment and working toward climate solutions is part of MAYO’s mission as a purpose-driven company, and while we believe doing what we can day-to-day is helpful in achieving these goals, big change means thinking bigger. One of the biggest challenges our planet faces is reducing
How to Talk to Customers About the Solar Tax Credit
Many Americans are intimidated by the complexities of the income tax system. It’s certainly not easy to navigate! This can be a major pain point for solar installation companies looking to capitalize on the Solar Investment Tax Credit. Confusion about who qualifies, when the tax credit can be taken, and the documentation needed can complicate
How to Talk About Environmental Compliance
Environmental regulations are a fact of life for building and construction companies. So much so you might do them without even thinking. Yet most people today know very little about the details of these requirements and how some construction and building companies do it better than others. If you take environmental regulations and compliance seriously,