What Does a Purpose Driven Brand Mean to You

The modern business landscape is changing. Companies are no longer just looking to make a profit, but instead want to balance the needs of shareholders, employees, customers and the planet. According to the consulting agency Deloitte, “purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while

Helping Your Customers Transition to Paperless

A recent study by the Environmental Protection Agency shows paper and paperboard make up the largest percentage of materials that end up in landfills. If you’re a brand that values sustainability, transitioning to paperless is a key step to reducing your carbon footprint. Despite the environmental benefits, your customers might meet these changes with some

Marketing for Solar Companies: 5 Examples

Residential and community solar is becoming increasingly popular, as more homeowners, businesses, and municipalities learn of the financial (and environmental) benefits. Expanded tax credits and rising energy costs have done nothing but further entice people to research solar options, providing a big opportunity for solar installation companies. At the same time, competition for solar installation

Supporting a Clean Energy Transition

How does your company put passion into action? Protecting the environment and working toward climate solutions is part of MAYO’s mission as a purpose-driven company, and while we believe doing what we can day-to-day is helpful in achieving these goals, big change means thinking bigger. One of the biggest challenges our planet faces is reducing

How to Talk to Customers About the Solar Tax Credit

Many Americans are intimidated by the complexities of the income tax system. It’s certainly not easy to navigate! This can be a major pain point for solar installation companies looking to capitalize on the Solar Investment Tax Credit. Confusion about who qualifies, when the tax credit can be taken, and the documentation needed can complicate