ADA Accessibility and the Benefits to Your Business

The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in several areas, including employment, transportation, public accommodations, communications and access to state and local government programs and services. Part of this law requires websites be accessible to people with disabilities too. It only makes sense, seeing as so much of what we

Make Your Construction Company a Great Place to Work

Finding qualified workers is a challenge for many companies today, especially those in the building and construction industries. Even the best construction companies to work for are having trouble keeping roles filled. According to research by the U.S. Chamber of Commerce, 92% of contractors said they’ve had difficulty finding construction workers. Of those, 42% said

Employee Satisfaction & Diversity Surveys: How They Help Your Company

If someone asked you if your employees felt happy, supported, and welcome at your company, what would you say? How would you know that your answer was accurate? Employee satisfaction and diversity surveys can shed light on how well you’re doing as a boss, and reveal some issues that may be hidden to management. It’s

How to Answer Common Questions About Solar Panels

From the first interaction to closing the deal, your solar leads will have lots of questions. Great sales teams have the answers to these questions at the ready, plus great materials they can give potential customers to mull over once the conversation is over. Companies risk losing leads when the answers to questions are inconsistent

Solar Marketing Solutions: Build A Better Pitch Deck

Are you using PowerPoint, Google Slides, or Canva to create presentations for potential customers? We’ve heard from numerous clients these presentation tools are invaluable to their sales teams and that a strong pitch deck helps sales convert prospects into customers. It’s why customized presentation templates that align with branding are often part of a larger

Content Marketing for B Corps & Values-Driven Business

There’s plenty of content that can tell you how to launch an email marketing campaign or format your blog, but when it comes to highlighting the benefits of a values-driven business, the advice can get murky. How exactly does a company dedicated to using business as a force for good share with customers their purpose,

Are You Ready to Build “Smart Cities” for the Future?

Technology has helped us make our personal and work lives more efficient, but what about our cities? From parking to street lighting to urban planning, data analytics, mobile phones, and the Internet of Things (IoT) are changing the way we design and build today’s city’s spaces. The concept of a “smart city” is nothing new,

What Does a Purpose Driven Brand Mean to You

The modern business landscape is changing. Companies are no longer just looking to make a profit, but instead want to balance the needs of shareholders, employees, customers and the planet. According to the consulting agency Deloitte, “purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while

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Industry Insights
Environmental Considerations When Using AI