Marketing for Solar Companies: 5 Examples

Residential and community solar is becoming increasingly popular, as more homeowners, businesses, and municipalities learn of the financial (and environmental) benefits. Expanded tax credits and rising energy costs have done nothing but further entice people to research solar options, providing a big opportunity for solar installation companies. At the same time, competition for solar installation

Supporting a Clean Energy Transition

How does your company put passion into action? Protecting the environment and working toward climate solutions is part of MAYO’s mission as a purpose-driven company, and while we believe doing what we can day-to-day is helpful in achieving these goals, big change means thinking bigger. One of the biggest challenges our planet faces is reducing

How to Talk to Customers About the Solar Tax Credit

Many Americans are intimidated by the complexities of the income tax system. It’s certainly not easy to navigate! This can be a major pain point for solar installation companies looking to capitalize on the Solar Investment Tax Credit. Confusion about who qualifies, when the tax credit can be taken, and the documentation needed can complicate

Solar Marketing Guide 2024: How to Help Customers Navigate the Solar Tax Credit

Solar installation companies saw record-setting growth in 2023, growing by 55%, according to the Solar Energy Industries Association (SEIA). Growth is expected to continue in 2024, although a bit slower according to the report. The solar tax credit in the Inflation Reduction Act of 2022 has continued to keep interest in solar panels high, however,

Making Solar Energy News: Your Media Relations Strategy

Solar energy is a rapidly evolving industry. There are exciting advances in technology and changing policies that are making solar installation projects more affordable than before. Journalists and editors are always looking to report on the latest trend, the next big technology, or an explainer on solar tax credit policy. While solar has been around