Google My Business is one of the most powerful tools for supporting your local marketing, helping you set yourself apart from other builders and contractors in your area. Optimizing your Google My Business profile is a low-cost, sustainable marketing practice that highlights the quality of your work, your mission, and dedication to service. To get
So much of marketing today is meeting your potential customers where they are. Last month, we talked about authentic outreach at sustainability events. Having a social media plan that’s consistent and shows off the best aspects of your solar installation company is another great way to reach new people. In addition to going out to
Whether your company parking lot is filled with commuters’ cars or a fleet of delivery trucks, vehicle emissions are going to play a role in your company’s efforts to reduce its carbon footprint. It may not come as a surprise but (according to the Environmental Protection Agency) the largest source of greenhouse gas emissions in
As a construction company, your focus is on delivering top-quality results and building strong relationships. As much as you’d like to stay on top of marketing, you don’t always have the creative energy for engaging social media posts or sales emails. Therein lies the tension: You want to grow, but it can be hard to
When it comes to generating leads and building a client base for your solar installation company, you’ve first got to make people aware your company exists. Getting out at public events–sustainability fairs, home shows, and other environmentally-focused events–does a lot to raise your company’s profile. It’s also a chance to build out your contact list
Employees want to work for companies that care about them. Consumers want to buy from companies that are doing good. Most companies understand this today, even if the path to meeting these ideals is not always clear. This can feel complicated when looking at the work your company is doing and realizing you want to
Energy costs are on the rise and driving renewed interest in energy efficient products. Most understand the long-term savings from reduced energy usage, yet may be a bit hesitant to spend a lot upfront to get to those savings. Companies can help customers get over this pain point with tax incentives. The average homeowner may
Takeaways from the NHBSR 2022 Spring Conference Being a force for good in the business world is at the heart of what we do at MAYO and we’re always looking for ways to bring that vision to the larger community. On May 4, Carrie Mayo had a chance to do just that when she attended
The Need Starting with security and performance, Ecohouse Solar wanted to ensure their website was protected and responsive with a focus on load speed, mobile and a reduction of spam submissions. In addition, they wanted to improve the visitor experience and begin to build SEO by focusing on select keywords. “Beginning a website redesign can
The Need Following a website redesign, Ecohouse Solar wanted to further impact the volume and quality of the leads generated through the website. Once leads originated, they needed to leverage their expertise, positive reviews, and exceptional customer satisfaction to improve their close rate. “Supporting our sales team directly impacts our ability to reduce the region’s
