As a construction company, your focus is on delivering top-quality results and building strong relationships. As much as you’d like to stay on top of marketing, you don’t always have the creative energy for engaging social media posts or sales emails. Therein lies the tension: You want to grow, but it can be hard to find the time for marketing–even know where to begin.
We know your time is valuable, which is why we’ve consolidated some of our proven marketing tips for sustainable construction companies to help you get started. When you narrow your focus to a few strategies and highlight how you’re different from your competitors—from how you incorporate sustainable products to your environmental impact—you’ll connect with your ideal customers and accelerate your growth in no time at all.
Spend Time Optimizing and Updating Your Website
Your website is often the first thing a customer encounters when searching for a construction company. This is why it’s vital to make a good first impression. Make sure information about your core services and mission are easy to find, the layout is simple and not overcrowded with graphics or large text, and each webpage has one, clear goal or call to action.
Send More Targeted Emails
Email is one of the best ways to create strong relationships with your current and potential customers. And while it’s tempting to send out emails to your entire list for each promotion or holiday, two of the best email tactics are to separate out your list and send emails that stand out from the crowd. This may look like sending a feedback survey to current customers while sharing your latest sustainable building practices with potential customers.
Set up a Regular Time to Post on Social Media
With endless options and places to share content, we understand that social media can feel overwhelming. However, it’s one of the best places to connect with your customers. Email and your website are more oriented towards sales, social media is a place where you can show your story and inspire others through your environmentally-focused mission. You can share stories about your employees, why you pursue sustainable products and practices, and the behind-the-scenes content of new ventures.
Build Your Own Sustainable Marketing Strategy
As you begin to implement these marketing tips, it’s important to ensure each of these pieces come together to create a cohesive strategy. One way to do so is to authentically weave your focus on sustainability throughout your messaging. At the end of the day, it will not only help you stand apart from your competitors but also show your customers your value, trustworthiness, and commitment to environmental best practices.
At MAYO, we know that building an effective marketing strategy takes time and we love partnering with developers and builders who are committed to sustainable practices. Together, we can create a comprehensive marketing strategy and help you achieve the growth you’ve been looking for.
