Many companies assume that high quality service offerings will be enough to help them find a steady customer base. This is not always the case – particularly if you have a poorly designed website. Pairing a great product with a strong web presence can be the differentiator your brand needs to beat out its competitors.
It’s important for any brand to keep their biggest selling platform (their website) up to date. At MAYO Designs, we’ve been working with sustainable businesses for 20 years to help them build their online presence. This month, we had one of our customers exclaim to us how thrilled they are with the positive effects of their new website design. Reviving your website every 2 years can ensure that you keep your brand ahead of the industry norms and in the minds of potential customers.
Why is updating your website design so important? Let’s take a look at 5 main reasons:
- Stay Ahead Of The Competition
Even when your service offerings are more suitable for a prospective client, they may choose another company if their website is easier to navigate, understand, and use.
If you invest in your website design, you can ensure that you’ll always be on the cutting edge with new web technologies and updated company information.
- Convey Your Brand With Updated Imagery And Portfolio
Consumers and businesses need to know they can trust the brands they’re making these purchases from. Using high-quality imagery and providing a portfolio of project involvement is a great way to demonstrate this trust. Keeping an updated portfolio ensures customers will be able to browse recent projects, and see the impact your company consistently delivers.
- Captivating Content Aimed At Customer Pain Points
Pain points are the specific problems that consumers are seeking solutions for. As a business in any industry, you want your messaging to speak directly to how you can solve those issues, easing the stress of your potential customer. In every form of your digital presence, you should position yourself with consistent content addressing these main pain points.
- Better SEO And Mobile Support
Better Search Engine Optimization makes it easier for your organization to be discovered on a google search, and better mobile support enhances the user experience when using a cell phone or a tablet. This is essential, as mobile traffic made up more than 52.2% of all web traffic in 2018 (statista).
- Simple Interactions Lead To Higher Lead Conversion
The easier it is for visitors to navigate your site and schedule an appointment, the more likely you are to turn them into a qualified lead. Updating your website design can help you maximize your conversion rate.
Contact Us Now For More Information!
If you’d like to learn more about a potential website redesign project, contact us. We have the expertise in place to deliver you the high quality website your brand deserves. Let’s discuss this subject in further detail.