You’ve probably heard that storytelling is one of the most effective ways to connect with your audience. But did you know that storytelling is also a powerful SEO strategy? When done well, stories can help your content rank higher, attract more readers, and keep them engaged longer. Why Storytelling Matters for SEO At its core,
At MAYO Designs, one of the first things we do when we onboard a new client is dig into who their target market is. It’s critical for the future success of your marketing efforts that your brand messaging is on-point and resonates profoundly with your ideal customer’s needs, wants, and desires. But what exactly do
Why should you choose WordPress for your website instead of another platform like Wix or SquareSpace? We’ve mapped out the benefits that WordPress has to offer. 1. Easy to use WordPress is extremely user-friendly. When it comes to posting content, this platform allows for interactive and unique blog posts to be created without having to
If you’re caught up with today’s ever-changing business landscape, surely you have heard the terms inbound and outbound marketing. If you’re not quite sure what the two terms actually refer to, here’s a look at the difference between inbound and outbound marketing and how they work. Outbound marketing and how it works Like its name
Many companies assume that high quality service offerings will be enough to help them find a steady customer base. This is not always the case – particularly if you have a poorly designed website. Pairing a great product with a strong web presence can be the differentiator your brand needs to beat out its competitors.
As mentioned in our previous article (Tips To Creating A Digital Content Strategy), sharing content is critical in any organization that is trying to expand their brand presence. No matter the industry, social media platforms have become a key factor in exposing your values and message to target audiences. In order to share your content
Content creation is essential to the growth of your business. Many companies think that a good content strategy is one that directly sells a product or service. In fact, a good content strategy is one that demonstrates who you are and what you can bring to the table in your industry. The intent of your
Many business owners invest most of their efforts into selling their product or service, thinking that’s enough. To many, building a brand sounds like marketing fluff that can just be skipped or negotiated, depending on what’s left of the budget. If you feel like branding is something you can do on your own whenever you
If you thought for a moment that the new online marketing tools dethroned email marketing… think again. As simple as it is, an effective email campaign still provides impressive results, allowing consumers to stay in the know about the brands they are interested in. If you are new to email marketing and want to start
Looking to give back this holiday season in your community? Bring these ideas to your employees and inspire each other to go the extra mile to give help for a great cause. Or better yet, set up a holiday donation for your company and encourage everyone to participate at some level. We’ve always said “any
