Solar installation companies saw record-setting growth in 2023, growing by 55%, according to the Solar Energy Industries Association (SEIA). Growth is expected to continue in 2024, although a bit slower according to the report. The solar tax credit in the Inflation Reduction Act of 2022 has continued to keep interest in solar panels high, however,
Solar energy is a rapidly evolving industry. There are exciting advances in technology and changing policies that are making solar installation projects more affordable than before. Journalists and editors are always looking to report on the latest trend, the next big technology, or an explainer on solar tax credit policy. While solar has been around
Today it’s not unusual for a customer to first get to know you by visiting your website. A good first impression is essential to secure future projects and build strong relationships. It’s helpful to take a good, hard look at your website from time to time and make sure it’s following current best practices, both
Whether it’s shopping for a new car or a new coffee maker, most of us use online reviews at some point in the decision-making process. In fact, survey results show that 91% of us read online reviews, which leads us to ask, “Who are these 9% of people who DON’T read reviews?!” Installing solar panels
You may not realize it, but you’re likely sitting on a relationship goldmine. Email marketing is one of the most important tools for growth in the building industry. It helps you build stronger connections with your current customers and forge new relationships with prospective customers. But keeping up with a regular email schedule or knowing
Email marketing is a valuable tool for any business, especially those with a long sales cycle. As potential customers assess their solar installation options, email is a great way to stay front of mind and provide helpful answers to questions. The goal of gathering contacts and writing all this email content is to generate and
Google My Business is one of the most powerful tools for supporting your local marketing, helping you set yourself apart from other builders and contractors in your area. Optimizing your Google My Business profile is a low-cost, sustainable marketing practice that highlights the quality of your work, your mission, and dedication to service. To get
So much of marketing today is meeting your potential customers where they are. Last month, we talked about authentic outreach at sustainability events. Having a social media plan that’s consistent and shows off the best aspects of your solar installation company is another great way to reach new people. In addition to going out to
As a construction company, your focus is on delivering top-quality results and building strong relationships. As much as you’d like to stay on top of marketing, you don’t always have the creative energy for engaging social media posts or sales emails. Therein lies the tension: You want to grow, but it can be hard to
When it comes to generating leads and building a client base for your solar installation company, you’ve first got to make people aware your company exists. Getting out at public events–sustainability fairs, home shows, and other environmentally-focused events–does a lot to raise your company’s profile. It’s also a chance to build out your contact list
