You may not realize it, but you’re likely sitting on a relationship goldmine. Email marketing is one of the most important tools for growth in the building industry. It helps you build stronger connections with your current customers and forge new relationships with prospective customers. But keeping up with a regular email schedule or knowing
Email marketing is a valuable tool for any business, especially those with a long sales cycle. As potential customers assess their solar installation options, email is a great way to stay front of mind and provide helpful answers to questions. The goal of gathering contacts and writing all this email content is to generate and
Google My Business is one of the most powerful tools for supporting your local marketing, helping you set yourself apart from other builders and contractors in your area. Optimizing your Google My Business profile is a low-cost, sustainable marketing practice that highlights the quality of your work, your mission, and dedication to service. To get
So much of marketing today is meeting your potential customers where they are. Last month, we talked about authentic outreach at sustainability events. Having a social media plan that’s consistent and shows off the best aspects of your solar installation company is another great way to reach new people. In addition to going out to
As a construction company, your focus is on delivering top-quality results and building strong relationships. As much as you’d like to stay on top of marketing, you don’t always have the creative energy for engaging social media posts or sales emails. Therein lies the tension: You want to grow, but it can be hard to
When it comes to generating leads and building a client base for your solar installation company, you’ve first got to make people aware your company exists. Getting out at public events–sustainability fairs, home shows, and other environmentally-focused events–does a lot to raise your company’s profile. It’s also a chance to build out your contact list
Energy costs are on the rise and driving renewed interest in energy efficient products. Most understand the long-term savings from reduced energy usage, yet may be a bit hesitant to spend a lot upfront to get to those savings. Companies can help customers get over this pain point with tax incentives. The average homeowner may
When it comes to office and commercial space, it’s a buyer’s market. Work from home policies have companies reimagining what office life looks like, allowing them to be more discriminating about the spaces they lease or buy. On the flip side, housing is totally a seller’s market, with rising prices sparking a building boom. In
Making sustainability part of your marketing requires a clear vision of your purpose and the “why” behind what you do. When sustainability goals are aligned with your company’s mission, employees will better understand what you do, and customers will see the cost-benefit of working with you over the competition. Making this shift starts at the
In 2002, Building Design & Construction Magazine took a hard look at sustainable construction and the “green building” movement in its “Whitepaper on Sustainability.” It found that builders and contractors were highly interested in learning more about the products, techniques and technology behind sustainable building, but they also had questions about what being “green” really
