The modern business landscape is changing. Companies are no longer just looking to make a profit, but instead want to balance the needs of shareholders, employees, customers and the planet. According to the consulting agency Deloitte, “purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while
Selling leads is a big business. Chances are you’ve been contacted by someone this month–or even this week–offering to sell you a list of hot residential solar leads for your solar company. It’s tempting when business lags and your sales team is slow to purchase a lead list to see what happens. You may have
Residential and community solar is becoming increasingly popular, as more homeowners, businesses, and municipalities learn of the financial (and environmental) benefits. Expanded tax credits and rising energy costs have done nothing but further entice people to research solar options, providing a big opportunity for solar installation companies. At the same time, competition for solar installation
How does your company put passion into action? Protecting the environment and working toward climate solutions is part of MAYO’s mission as a purpose-driven company, and while we believe doing what we can day-to-day is helpful in achieving these goals, big change means thinking bigger. One of the biggest challenges our planet faces is reducing
Many Americans are intimidated by the complexities of the income tax system. It’s certainly not easy to navigate! This can be a major pain point for solar installation companies looking to capitalize on the Solar Investment Tax Credit. Confusion about who qualifies, when the tax credit can be taken, and the documentation needed can complicate
Environmental regulations are a fact of life for building and construction companies. So much so you might do them without even thinking. Yet most people today know very little about the details of these requirements and how some construction and building companies do it better than others. If you take environmental regulations and compliance seriously,
Solar installation companies saw record-setting growth in 2023, growing by 55%, according to the Solar Energy Industries Association (SEIA). Growth is expected to continue in 2024, although a bit slower according to the report. The solar tax credit in the Inflation Reduction Act of 2022 has continued to keep interest in solar panels high, however,
Solar energy is a rapidly evolving industry. There are exciting advances in technology and changing policies that are making solar installation projects more affordable than before. Journalists and editors are always looking to report on the latest trend, the next big technology, or an explainer on solar tax credit policy. While solar has been around
Today it’s not unusual for a customer to first get to know you by visiting your website. A good first impression is essential to secure future projects and build strong relationships. It’s helpful to take a good, hard look at your website from time to time and make sure it’s following current best practices, both
Whether it’s shopping for a new car or a new coffee maker, most of us use online reviews at some point in the decision-making process. In fact, survey results show that 91% of us read online reviews, which leads us to ask, “Who are these 9% of people who DON’T read reviews?!” Installing solar panels
