As Q4 approaches, it’s time to gear up for 2025. Whether you’re just starting or already underway, here are three questions that can provide valuable insights to inform your approach. 1. Is Your Business Plan Still on Target? The business world moves at lightning speed. What looked great on paper in January might be obsolete
The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities in several areas, including employment, transportation, public accommodations, communications and access to state and local government programs and services. Part of this law requires websites be accessible to people with disabilities too. It only makes sense, seeing as so much of what we
In today’s digital marketing landscape, there are countless ways to promote your solar installation company online, from social media to Google My Business to search ads. As many solar companies know, some of them require more effort and time than others. The best approach to marketing is having a comprehensive, long-term strategy, however, we also
Because of the complexity of clean energy markets, permitting, and solar tax credits, people often need a solar 101 tutorial during initial sales calls. You arm your sales teams with all the important information, but wouldn’t it be great if leads came in with some of this basic information in hand? To get leads up
Finding qualified workers is a challenge for many companies today, especially those in the building and construction industries. Even the best construction companies to work for are having trouble keeping roles filled. According to research by the U.S. Chamber of Commerce, 92% of contractors said they’ve had difficulty finding construction workers. Of those, 42% said
From the first interaction to closing the deal, your solar leads will have lots of questions. Great sales teams have the answers to these questions at the ready, plus great materials they can give potential customers to mull over once the conversation is over. Companies risk losing leads when the answers to questions are inconsistent
Are you using PowerPoint, Google Slides, or Canva to create presentations for potential customers? We’ve heard from numerous clients these presentation tools are invaluable to their sales teams and that a strong pitch deck helps sales convert prospects into customers. It’s why customized presentation templates that align with branding are often part of a larger
There’s plenty of content that can tell you how to launch an email marketing campaign or format your blog, but when it comes to highlighting the benefits of a values-driven business, the advice can get murky. How exactly does a company dedicated to using business as a force for good share with customers their purpose,
LinkedIn is a great way to connect with work colleagues and gain industry insights; it’s also an effective tool for generating leads and reaching new prospects. With nearly 200 million users in the United States, it offers your company an affordable and easy way to expand connections and position your company as an expert within
Technology has helped us make our personal and work lives more efficient, but what about our cities? From parking to street lighting to urban planning, data analytics, mobile phones, and the Internet of Things (IoT) are changing the way we design and build today’s city’s spaces. The concept of a “smart city” is nothing new,
