Small businesses often work with very tight budgets. In a way, this lack of funds forces you to get creative and see opportunities where others missed them. However, it’s also frustrating when you have to think carefully about how to spend every dime.
In this article, we want to make a case for email marketing and how it can help you drive significant results.
1) The Right Message to the Right Audience
There’s not much room for guessing when you can’t afford to waste money on ineffective marketing tactics. Traditional marketing such as TV ads and banners can get you a wide reach, but can they target the right people?
Email is one of the most accurate marketing methods. Advanced targeting options allow you to segment your lists and target specific groups of people to ensure that only the right audience will get to see your message.
2) Nurturing Prospects
Another great benefit of email marketing is that it allows you to build and nurture a relationship with your prospects. By sending them offers and marketing messages that are related to their needs and desires, you show them that you know about their problems and care about them. Moreover, it’s an excellent way to keep your brand top of mind.
3) It’s Cost & Time Effective
Reports show that for every dollar spent on email marketing, businesses get on average $40 back. That is an amazing return on investment that no other marketing method can provide.
Filming ads or printing flyers can take a lot of time. Not to mention, it can put a strain on your budget. Designing an email marketing campaign, on the other hand, doesn’t take much time or effort.
4) Establish Yourself as an Expert in Your Niche
Email marketing isn’t just for sending coupons and deals. You can use this channel also to educate customers and prospects about your products, answer their questions, and share quality content with them.
5) Build Trust
The reason consumers choose big brands over small businesses is that they trust them more. And, it’s all a matter of marketing and how often they’ve been exposed to that brand. Email marketing allows you to stay in touch with your audience and build credibility. The more often they hear your name, the higher the chances they will trust you.
Many email marketing platforms offer analytics for each campaign created. These analytics allow you to see who opens your email, what buttons they click, how long they were on a specific page, best times to send an email, and more. Most importantly, these email platforms allow you to figure out what works and what doesn’t work for your target audience, and customize each email to bring you the most success. Some email platforms that we recommend are:
- Constant Contact
- Active Campaign
- Get Response
Over to You
If these reasons weren’t enough to convince you that email marketing is worth it, then we should chat. We have plenty of examples and ideas that will make you jump on the bandwagon and benefit from it.