The solar industry is entering a cycle defined not by ownership, but by The Great Transition. Projects are shifting from planning to execution, and the market itself is pushing from ownership to leasing as the primary growth lever. In both residential and commercial solar, short-term Third-Party Ownership (TPO) models, often called “prepaid leases,” are rewriting
Search engine optimization has never been static, but the last few years have introduced a more fundamental shift than most businesses realize. Search is no longer just about ranking pages. It is about how information is interpreted, summarized, and presented to users across multiple interfaces. Traditional SEO still matters. But today, visibility can also come
For nearly two decades, SEO followed a fairly predictable playbook. You picked a set of keywords, created helpful content around them, optimized your titles and headings, built some links, and (if you did it well) you earned steady organic traffic from Google. That traffic then turned into leads and customers. Simple enough. That model is
As mentioned in our previous article (Tips To Creating A Digital Content Strategy), sharing content is critical in any organization that is trying to expand their brand presence. No matter the industry, social media platforms have become a key factor in exposing your values and message to target audiences. In order to share your content
We all knew this day would come…. The (ITC) Investment Tax Credit that helped drive the solar industry forward is set to end on December 31, 2025. There is no phase down or extension in sight, just a hard deadline. All the deadlines you need to know can be seen here. Both homeowners and solar
As a Certified B Corp, our mission is to help clients grow sustainably—minimizing waste while improving returns. With AI rapidly changing the landscape of marketing, we’re taking a close look at how it can support this mission. During our last Solar Marketing Q&A, we discussed examples of highly targeted paid media campaigns that improve ROI
AI is transforming how websites come together. Instant builds and automated templates make it easier than ever to launch something quickly. Yet, speed alone doesn’t guarantee substance. A website should feel intentional; it’s a reflection of brand identity and the way businesses connect with the people they serve. While AI offers efficiency, it often lacks
AI isn’t here to replace your SEO team. It’s here to make them stronger. At MAYO, we believe the future of SEO is not just data-driven. It’s AI-enhanced, human-refined, and results-obsessed. Artificial Intelligence is fundamentally changing how we approach content creation, keyword strategy, and performance optimization. But here’s the key: we don’t hand over the
The goal of any digital marketing campaign is to get people who want your services to your site and ultimately to reach out for more information. SEO for solar companies aims to help you pop up in the search results of people nearby. While it’s great to rank high for search terms nationally, what really
In the fast-evolving solar industry, measuring the right KPIs is essential to driving growth and achieving your business goals. With tailored KPIs, you’ll focus on metrics that truly matter to your business model, staying aligned with your goals. In this article, we’ll explore why customized KPIs are critical, provide examples, and offer practical steps to
