Referrals are still one of the strongest ways solar installers win new projects, but they no longer stand on their own. They now flow through a messy attribution mix of Google searches, digital ads, AI answers, map results, and reviews before a homeowner decides who to call. Why Referrals Don’t Stand Alone Most U.S. homeowners
At MAYO, every decision carries a quiet question: Does this reflect the future we say we believe in? Using hosting that runs fast and uses fewer resources is one of the everyday ways we make that answer a yes. “If we say we care about the climate but ignore the impact of our own websites,
The solar industry is entering a cycle defined not by ownership, but by The Great Transition. Projects are shifting from planning to execution, and the market itself is pushing from ownership to leasing as the primary growth lever. In both residential and commercial solar, short-term Third-Party Ownership (TPO) models, often called “prepaid leases,” are rewriting
Search engine optimization has never been static, but the last few years have introduced a more fundamental shift than most businesses realize. Search is no longer just about ranking pages. It is about how information is interpreted, summarized, and presented to users across multiple interfaces. Traditional SEO still matters. But today, visibility can also come
For nearly two decades, SEO followed a fairly predictable playbook. You picked a set of keywords, created helpful content around them, optimized your titles and headings, built some links, and (if you did it well) you earned steady organic traffic from Google. That traffic then turned into leads and customers. Simple enough. That model is
As mentioned in our previous article (Tips To Creating A Digital Content Strategy), sharing content is critical in any organization that is trying to expand their brand presence. No matter the industry, social media platforms have become a key factor in exposing your values and message to target audiences. In order to share your content
We all knew this day would come…. The (ITC) Investment Tax Credit that helped drive the solar industry forward is set to end on December 31, 2025. There is no phase down or extension in sight, just a hard deadline. All the deadlines you need to know can be seen here. Both homeowners and solar
As a Certified B Corp, our mission is to help clients grow sustainably—minimizing waste while improving returns. With AI rapidly changing the landscape of marketing, we’re taking a close look at how it can support this mission. During our last Solar Marketing Q&A, we discussed examples of highly targeted paid media campaigns that improve ROI
AI is transforming how websites come together. Instant builds and automated templates make it easier than ever to launch something quickly. Yet, speed alone doesn’t guarantee substance. A website should feel intentional; it’s a reflection of brand identity and the way businesses connect with the people they serve. While AI offers efficiency, it often lacks
In today’s digital marketing landscape, there are countless ways to promote your solar installation company online, from social media to Google Business to search ads. As many solar companies know, some of them require more effort and time than others. The best approach to marketing is having a comprehensive, long-term strategy, however, we also know
