Homeowners researching solar in 2026 rarely follow a straight path to purchase. A prospect might begin with a Google search for installation costs, ask ChatGPT whether solar is worthwhile in their region, compare reviews, and finally search Maps for local installers before requesting a quote. Every one of those touchpoints uses different ranking and recommendation
The default CRM setup rewards complete records. A contact with a full profile gets worked; a partial one waits. That logic is reasonable in most contexts, but in residential solar (where buying decisions stretch over months and interest tends to show up in page visits and email opens before it shows up in a form
You know the Section 25D credit is gone. Now, sales teams have to adapt their appointments. They need to understand how to engage homeowners who think they’ve missed out. They also need to create proposals without a deadline to guide decisions. The financial case for solar remains strong. Utility rates keep rising, system lifespan is
A community-minded approach to sustainability At MAYO, we believe the most meaningful change often starts close to home. It begins with small, thoughtful actions that may seem simple on their own, but become powerful when they are shared across a community. That belief is at the heart of our 1% for the Planet giving, and
Referrals are still one of the strongest ways solar installers win new projects, but they no longer stand on their own. They now flow through a messy attribution mix of Google searches, digital ads, AI answers, map results, and reviews before a homeowner decides who to call. Why Referrals Don’t Stand Alone Most U.S. homeowners
At MAYO, every decision carries a quiet question: Does this reflect the future we say we believe in? Using hosting that runs fast and uses fewer resources is one of the everyday ways we make that answer a yes. “If we say we care about the climate but ignore the impact of our own websites,
The solar industry is entering a cycle defined not by ownership, but by The Great Transition. Projects are shifting from planning to execution, and the market itself is pushing from ownership to leasing as the primary growth lever. In both residential and commercial solar, short-term Third-Party Ownership (TPO) models, often called “prepaid leases,” are rewriting
Search engine optimization has never been static, but the last few years have introduced a more fundamental shift than most businesses realize. Search is no longer just about ranking pages. It is about how information is interpreted, summarized, and presented to users across multiple interfaces. Traditional SEO still matters. But today, visibility can also come
For nearly two decades, SEO followed a fairly predictable playbook. You picked a set of keywords, created helpful content around them, optimized your titles and headings, built some links, and (if you did it well) you earned steady organic traffic from Google. That traffic then turned into leads and customers. Simple enough. That model is
As mentioned in our previous article (Tips To Creating A Digital Content Strategy), sharing content is critical in any organization that is trying to expand their brand presence. No matter the industry, social media platforms have become a key factor in exposing your values and message to target audiences. In order to share your content
