The MAYO Journey: Making Sustainability Part of Your Brand

team gathered around table strategizing on brand

Making sustainability part of your marketing requires a clear vision of your purpose and the “why” behind what you do. When sustainability goals are aligned with your company’s mission, employees will better understand what you do, and customers will see the cost-benefit of working with you over the competition. Making this shift starts at the

Sustainability in the Building Industry

solar panels on home

In 2002, Building Design & Construction Magazine took a hard look at sustainable construction and the “green building” movement in its “Whitepaper on Sustainability.” It found that builders and contractors were highly interested in learning more about the products, techniques and technology behind sustainable building, but they also had questions about what being “green” really

How to Market the Advantages of Technology for the Construction Industry

top view of construction professionals at a table

The rise of advanced tech and IoT (Internet of Things) in the construction industry has seen rapid advancement in the past five years. In KPMG’s 2017 Global Construction Survey, fewer than half of respondents had a technology road map for improving project controls and only a fifth used project management information systems across all projects.

The Do’s And Don’ts Of Marketing Your Green Initiatives

One of the biggest trends in 21st century business is a pivot towards green business practices, from sustainable production and ethical sourcing to offsetting carbon production. While there’s argument as to whether going green will rectify the damage done to the environment since the Industrial Revolution, people are realizing that something has to change on

7 Businesses Using Sustainability In Their Strategy 

sustainable marketing

A sustainable business isn’t just good for the environment – it’s good for everyone. At MAYO Designs, we value social responsibility. So let’s take a look at a few of the best businesses using sustainability in their strategy now. 1) Whole Foods Grocery giant Whole Foods has taken a number of steps towards sustainability, such

4 Reasons Why You Should Use Facebook Events 

facebook events

Facebook Events can be a powerful marketing tool for your organization and its events. In this article, we’ll show you just a few of the reasons that you should use Facebook Events as part of your marketing strategy. 1. You Can Answer Questions One of the biggest benefits of using Facebook Events is that it

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