York Ready for 100% is indeed ready to continue our efforts to confront, reduce and manage the effects of climate change on our town and our lives. This column has been absent over the last month while we reviewed our progress on engaging the community and developing programs to take us toward the goal of
On September 29, 2019, I began a 6 month road trip. I am traveling across the country in a Chevy Road Trek Van that I moved into with my dog, Summer! My home-on-wheels has a total living space of 96 sq. feet. Although that may seem small to some, it is amazingly comfortable and has
A sustainable business isn’t just good for the environment – it’s good for everyone. At MAYO Designs, we value social responsibility. So let’s take a look at a few of the best businesses using sustainability in their strategy now. 1) Whole Foods Grocery giant Whole Foods has taken a number of steps towards sustainability, such
Facebook Events can be a powerful marketing tool for your organization and its events. In this article, we’ll show you just a few of the reasons that you should use Facebook Events as part of your marketing strategy. 1. You Can Answer Questions One of the biggest benefits of using Facebook Events is that it
Experience taught us that simpler marketing ideas will always be more effective. Here are 10 great examples of genius marketing campaignsto inspire your own strategies. 1. Deez Nuts from Frontier The ‘Deez Nuts’ meme was, at one point, EVERYWHERE. But look at how Frontier Airlines took it and created a simple campaign. 2. WATERisLIFE It
Being an influencer is like the “it-job” of the century. From the outside, it seems like influencers have it easy. They live these lavish lifestyles and get paid to speak about topics they are knowledgeable and passionate about. But that’s just a summarization of being an influencer. There is a lot of work that goes
Small businesses often work with very tight budgets. In a way, this lack of funds forces you to get creative and see opportunities where others missed them. However, it’s also frustrating when you have to think carefully about how to spend every dime. In this article, we want to make a case for email marketing
After weeks of hard work, your website is finally up an running. And, it’s a beauty! The design is flawless, the navigation is intuitive, and every element is meant to provide a great user experience. Time to sit back and relax, right? Not so fast! If you want users to enjoy navigating your website and
A company’s culture is very much its identity. Many seem to believe that company culture is something created in time, and there’s no way to know how it will take form at the very beginning. Except, it’s not exactly like that. MAYO Designs, for instance, started as a one-woman show and continued in this fashion
Our last article outlined how storytelling is a great way to connect with your audience. In this article, we’ll cover how storytelling benefits Search Engine Optimization. When utilized correctly, storytelling is an excellent vehicle for improving your search rankings on Google. Meet Joseph. Joseph had a business blog that he had been diligently updating for
