Companies today recognize the value of doing business more sustainably. Many have created action plans or metrics to help use less energy, produce less waste and differentiate themselves in a crowded marketplace. But like all change, there are going to be some bumps and challenges. So how does a company transition to more sustainable business
Today it’s not unusual for a customer to first get to know you by visiting your website. A good first impression is essential to secure future projects and build strong relationships. It’s helpful to take a good, hard look at your website from time to time and make sure it’s following current best practices, both
Whether it’s shopping for a new car or a new coffee maker, most of us use online reviews at some point in the decision-making process. In fact, survey results show that 91% of us read online reviews, which leads us to ask, “Who are these 9% of people who DON’T read reviews?!” Installing solar panels
MAYO Web Design + Marketing Service has been documenting our journey toward B Corp Certification over the past year. Earlier this month, we got the good news that the company had earned certification and we were joining the many esteemed companies around the world using business as a force for good. In our official press
You may not realize it, but you’re likely sitting on a relationship goldmine. Email marketing is one of the most important tools for growth in the building industry. It helps you build stronger connections with your current customers and forge new relationships with prospective customers. But keeping up with a regular email schedule or knowing
Email marketing is a valuable tool for any business, especially those with a long sales cycle. As potential customers assess their solar installation options, email is a great way to stay front of mind and provide helpful answers to questions. The goal of gathering contacts and writing all this email content is to generate and
Community involvement has long been a way for businesses to set themselves apart, cultivate stronger relationships with potential customers, and create a meaningful legacy. Both employees and company leadership want engagement that connects with the community and shows their target audience the business is about people AND profit. So how exactly do we do that?
Google My Business is one of the most powerful tools for supporting your local marketing, helping you set yourself apart from other builders and contractors in your area. Optimizing your Google My Business profile is a low-cost, sustainable marketing practice that highlights the quality of your work, your mission, and dedication to service. To get
So much of marketing today is meeting your potential customers where they are. Last month, we talked about authentic outreach at sustainability events. Having a social media plan that’s consistent and shows off the best aspects of your solar installation company is another great way to reach new people. In addition to going out to
