Client Overview
Janco Inc. is a family-owned contract manufacturer, with over 60 years specializing in high-quality and cost-effective thermoforming and compression-molded services for both medical and industrial markets.
Combining state-of-the-art equipment with expert engineering services and quality assurance processes, we provide our customers with a comprehensive service that ensures excellence in every regard, from the fabrication process to your product’s performance.
Problem Overview
Brand Positioning:
- Website was not appropriately representing the company brand
- They were looking for a more modern, simpler look and feel to their website
- Needed brand positioned to deepen market positioning in 2 segments, Medical & Industrial
- Janco needed new content that focuses on their wide range of packaging services within the medical and industrial industries.
- With a focus on capabilities, certifications, services, and the questions their audience often asks, they needed content to make it clear not only what they offer, but also how Janco makes the customers life easier for them by delivering high-quality, cost-effective packaging solutions.
Web Performance/Metrics:
- Janco wanted to be able to measure leads, ROI and referral sources through submissions in their online form
- Needed easy ability to to update and manage the new website
- Janco needed to shift focus to leverage the digital marketplace to expand presence due to COVID-19 impacting the cancellation of trade shows.
Lead Generation:
- Current website was not working for lead generation
- Digital Display funds were not performing to expectation
Client Defined Goals to Measure Success
Success & Measuring Results:
- Web traffic
- Web inquiries
- Organic search ranking
Solution
Janco, Inc. partnered with MAYO Designs for a website redesign, content positioning, monthly MaaS {Marketing as a Service}, and an SEO strategy. This includes:
- Improving Janco listings on online directories
- Enhancing Janco’s presence on social media accounts
- Keyword research (to help us prioritize content pieces for the website and social media)
- Website updates
- Monthly metric/success reports based on web traffic, and web inquiries
Results
Brand Positioning:
- Website is working as a tool for lead generation, with a more modern, simplistic look and feel
- Website now speaks to their true target markets
- The Janco team has a marketing strategy road map for the rest of 2020 and looking into 2021
Lead Generation
- Reallocated $2500 from poor results in previous Digital Display funds
- Within the first month after the website launch, Janco received 13 qualified web form inquiries
