The Need
Starting with security and performance, Ecohouse Solar wanted to ensure their website was protected and responsive with a focus on load speed, mobile and a reduction of spam submissions. In addition, they wanted to improve the visitor experience and begin to build SEO by focusing on select keywords.
“Beginning a website redesign can feel overwhelming. MAYO’s design and development team made the process enjoyable, helping us clearly understand the options and which were right for us.”
The Solution
Our development team started with security and responsiveness audits and a keyword assessment to set priorities. Then we conducted audience research to create a content strategy and audience personas to focus design and messaging.
“MAYO uncovered valuable insights and made recommendations that greatly improved both the user experience and performance, both securing our website and turning it into a lead generation tool.”
The Results
Securing + Improving the User Experience
Installing our security plugin, Akismet, and implementing 1st click attribution, we protected the site, eliminated form spam and captured lead insights. Combined with our audience insights, we enhanced the design to improve the visitor engagement.
- Reduced spam submissions by 100%
- 0 Security breaches
- Increased load speed
- Improved mobile performance
