SOCIAL MEDIA FOR THE SOLAR INDUSTRY
Solutions that Power Sales.
Reach more customers with social media.
New federal government initiatives aim to cut the cost of installing rooftop solar panels by 26%, a move that industry experts expect will further adoption of solar energy in the coming year. Social media can help solar companies reach the new customers that will drive this growth. When it’s effective, social media builds community and connects with people emotionally, helping build that important trust factor people look for when hiring a solar installation company. Too often the content solar companies post doesn’t align with these goals.
Our guide “Strengthen Your Solar Business with Social Media” gives you actionable ideas that will transform your feed into a tool for increasing awareness and engagement. Get beyond photos of solar panels on roofs and start using tactics that show your company as a trusted leader in green energy.
DOWNLOAD THE FOUR TACTICS THAT GENERATE PROSPECTS
Driving the transition to a sustainable energy future.
You’re in the solar business to make the world a better place–it’s an important part of who you are as a company.
Highlighting your values, people and purpose creates closer connections with potential customers and better business results. Your marketing should:
- Create environmental and purpose-driven messages that are authentic.
- Highlight the environmental and financial advantages of solar.
- Reach and build trust in new audiences.
