Solar
Ecohouse Solar
Powering Growth Through Brand Awareness and Lead Gen
With solar rooftop companies entering and exiting the market frequently, Ecohouse Solar needed to secure their position as the longest standing, locally based provider, while supporting sales with consistent lead generation. MAYO refined the brand and website and created a paid media campaign to address these needs. The result – effective organic and paid digital strategies that increased web lead generation by 35%.
The Need
To maintain their local leadership position while supporting the sales team with consistent lead generation, Ecohouse needed to refine their brand and then create brand and lead generation campaigns to generate awareness and hit their sales goal. These campaigns also needed to be supported with sales enablement materials while providing continuity to reinforce the company’s market leadership.
The Solution
MAYO adjusted the brand strategy to convey their established leadership and local presence as well as incorporate both residential and commercial service offerings. To drive website leads, we implemented a solar calculator and further supported short-term lead generation with a GPPC strategy. In addition, we adjusted the SEO strategy and provided content to support sustainable long term lead generation through improved organic traffic.
The Result
A strong lead generation strategy that generated short-term leads using GPPC and sustainable, long-term leads through organic SEO and content optimization. By refining their brand and aligning it with targeted campaigns, Ecohouse achieved both immediate results and a foundation for future growth.
+35%
Web Leads Generated
801%
GPPC ROI
25%
Revenue Contribution from Solar Calculator
With MAYO’s support, we hit a record number of sales and significantly boosted our brand visibility in the market. Their dedication to delivering outstanding results exceeded our expectations. I highly recommend MAYO to anyone looking for a top-notch marketing partner!
Matt Comer
Ecohouse Solar