Client Overview
Axis is a technology company that resells some of the most well-known technologies in the world to clients throughout the US.
Problem Overview
Brand Positioning:
- Website was outdated and did not highlight the brand effectively
Web Performance/Metrics:
- No brand presence
- Zero web strategy
- Need a way to showcase/catalog products online
Lead Generation:
- Need to attract new customers
- No new customers were coming to them – all efforts to find new business were outbound strategies
Client Defined Goals to Measure Success
Success & Measuring Results:
- Web traffic
- Web inquiries
- Organic search ranking
- Event attendees
Solution
- Axis partnered with MAYO to allow us to become their internal marketing department.
- Axis used MAYO’s expertise to outline their entire marketing roadmap.
- MAYO resold marketing & web services to Axis’ clients.
- MAYO managed all components of marketing through a close partnership with the leadership team on website redesign, graphic design, email marketing, resource curation, social media, event planning & execution, and SEO & PPC campaigns.
Results
Brand Positioning:
- Axis was just acquired. $35M/year with 20%+ growth year over year
Web & Event Performance/Metrics:
- Email blasts drove 72% of registrants to our events
- Social media drove 3.5% of registrants to our events
- LinkedIn was the #1 referral source to bring traffic to the website
- Overall website sessions increased by 49% when comparing to the previous year
- The overall number of visitors increased by 64% when comparing to the previous year
Lead Generation
- PPC ROI: 236.17%
