June 2026 Solar Marketing Q&A Webinar: Marketing After the Tax Credit – Spend, Batteries, Financing & AI Search
In June, we held our Solar Marketing Q&A around discussions on how residential solar companies are adapting to a world without the federal residential tax credit.
The end of the incentive has significantly affected pricing, conversations around financing, lead generation, and the decisions that homeowners make. A lot of the strategies that worked in the past few years are now being rethought.
In this session, we covered four key areas:
- Where marketing spending still pays off
- Why batteries are moving to the front of the pitch
- How to talk about financing without the incentive
- How local trust and AI search fit into the new picture
About MAYO
A full-service marketing communications agency based in Portsmouth, New Hampshire, MAYO is a Certified B Corporation and member of 1% for the Planet. Rated 5 Stars on Google, MAYO boasts some of the longest standing client partnerships in the industry. Celebrating 26 years in business, MAYO provides comprehensive capabilities, and has deep experience working with environmental, solar, municipal and B2B organizations.