Lake Winnipesaukee Association
Client Overview:
The Lake Winnipesaukee Association (LWA) is a nonprofit organization dedicated to protecting the water quality and natural resources of Lake Winnipesaukee and its watershed.
Through monitoring, education, stewardship, and utilizing science-guided approaches for lake management, LWA works to ensure that Winnipesaukee’s scenic beauty, wildlife habitat, water quality, and recreational potential continues to provide enjoyment today and for the future.
Problem Overview:
Brand Positioning & Web Performance/ Metrics
- LWA’s website was not highlighting the values, importance, team, and ways that the organization protects the lake
- LWA’s website was difficult to work with, uneditable, and disorganized
- LWA’s website was not using effective graphics to show the vast beauty of the lake, and the layout was text heavy
- Rarely were individuals finding the site, filling out forms, and giving positive remarks about it
Defined Goals to Measure Success
- Website traffic
- Successfully highlighting the brand, values, and experience to users
- Meeting deadline with exceptional quality finished product
- Finding the website easy to use and relevant was the ultimate goal
- Overall client satisfaction
Solution
LWA partnered with MAYO Designs for a website redesign to include:
- Highlighting beautiful imagery, branding
- Website demonstrating high quality of LWA organization with values and work they do to protect the lake
- Tight timeline of three months
Results & Client Remarks
- Website now reflects high quality of organization, their values, and the work they do to protect the lake
- Website has acquired 14 new email list signups in just 3 weeks after launch
- Website had one similar non-profit organization reach out about having their website designed by the same designers of LWA’s site
“Mayo did a terrific job with the development of our new website. It’s beautiful, and getting rave reviews from our partners. They are the rare marketing firm that combines excellent creative work, management expertise to keep projects moving on schedule, and a passion for their clients’ success. We’ll be back!”
“Mayo Designs were fantastic to work with! Our nonprofit needed a new website, and Mayo got the job done in 3 months! The staff were easy to work with, met weekly deadlines, and delivered a website design that surpassed our expectations. We are so pleased and highly recommend Mayo Designs.”
