Case Studies

Case Study: MAYO Brings Results To Our Clients Through Social Media Strategies

Learn what results we’ve been able to provide some of our favorite clients through tailored social media strategies.

New England Patriots Alumni

Social Media Platforms

  • Facebook
  • Twitter
  • Instagram
  • YouTube

Topics/Content

  • Quotes
  • Plays
  • Trivia
  • Polls
  • Alumni Highlights
  • History
  • Events/Podcast
  • Birthdays
  • News

Frequency

  • Multiple times per week

Results:

  • Overall organic website traffic has increased by 175%
  • Website traffic generated from social media has increased by 645%
  • Total users (new and returning) have increased by 66.2%
  • The growth in brand awareness has helped to increase yearly funding by an average of 10%

 

Hilltop Fun Center

Site URL https://hilltopfuncenter.com/

Social Media Platforms

  • Facebook
  • Twitter
  • YouTube

Topics/Content

  • Contests/Giveaways
  • Top-of-mind approach (post about attractions, team posts to celebrate HFC, feel-good stories happening locally, community-based, etc.)
  • Seasonal Specials

Frequency

  • Daily posts or multiple times per week

Results 

  • Overall organic website traffic has increased by 27%
  • Website traffic generated from social media has increased by 570%
  • Total users (new and returning) have increased by 65%

 

Axis Business Solutions

Social Media Platforms

  • LinkedIn
  • Twitter
  • YouTube

Topics/Content

  • Events
  • ‘Wins’
  • Resources (on demand webinars)
  • Company announcements

Frequency

  • On average, once or twice per week

Results

  • Social media drove 3.5% of registrants to our events
  • Email blasts drove 72% of registrants to our events
  • LinkedIn was the #1 referral source to bring traffic to the website
  • Overall website sessions increased by 49% when compared to the previous year
  • The overall number of visitors increased by 64% when compared to the previous year

Are you looking to create or ramp up your social media strategy?
Connect with us! We’ll first go through a discovery process to identify your true opportunities and then we will present you with our findings and suggestions.

About MAYO

A full-service marketing communications agency based in Portsmouth, New Hampshire, MAYO is a Certified B Corporation and member of 1% for the Planet. Rated 5 Stars on Google, MAYO boasts some of the longest standing client partnerships in the industry. Celebrating 26 years in business, MAYO provides comprehensive capabilities, and has deep experience working with environmental, solar, municipal and B2B organizations.