Social Media for Construction - 4 Posts That Generate Prospects

Download Four Social Post Ideas That Generate Prospects

Create social media content that converts.

Most construction and building products companies have a presence on social media but struggle to create content that sets them apart and generates business. The solution – connect at the human level.

Our guide, Set Yourself Apart with Social Media, gives you easy and actionable tips that will take your social media accounts beyond the before-and-after photos. Get fresh ideas on how to educate and entertain, build trust, and build your brand. More importantly, the guide helps you show your social media followers how you improve their lives, from everyday comforts to reducing their carbon footprint.

Stand out to potential customers beyond social media by demonstrating your commitment to sustainability.

Whether the company has fully adopted sustainable practices or has a couple of sustainable material options, our clients have seen better outcomes when they show that:

Sustainability means high-quality and better building performance.
Sustainable products are better for the earth and your health.
Efficient products and practices can save homeowners money in the long run.

Case study

Basnett Design + Build + Remodel

Building Reputation & Referrals

The Need

Basnett Construction wanted their website to qualify prospects who value high-quality construction and energy efficient homes.

The Solution

MAYO blended design and content to create a user experience that speaks directly to Basnett’s target prospects and supports their journey from research to sale. The website highlights building performance on the homepage as a core offering. Diving deeper, users learn how sustainability creates efficiencies and delivers a return to the customer (as well as the planet).

“The website redesign not only helped us stand out amongst our competition, but it led to an increase in business. We hit the lottery ﬁnding MAYO and couldn’t be happier with the experience.”
-Jim Basnett | Basnett – Design, Build, and Remodel

The Results

In less than a year, the new website saw more users and page views. It also increased the length of time potential clients spent on the site, with nearly double the session duration. This indicates users liked what they saw and wanted to learn more.

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We hit the lottery ﬁnding MAYO and couldn’t be happier with the experience. The website redesign not only helped us stand out amongst our competition, but it led to an increase in business.