We all knew this day would come…. The (ITC) Investment Tax Credit that helped drive the solar industry forward is set to end on December 31, 2025. There is no phase down or extension in sight, just a hard deadline. All the deadlines you need to know can be seen here.
Both homeowners and solar companies have jumped on the opportunity. Demand for installations has surged, and most providers are now booked solid through the end of the year. For many solar companies, it’s gotten to the point where saying “we’re full for 2025” has become the new normal.
With solar capacity at its limit and federal incentives wrapping up soon, now is the time for businesses to look ahead. From both a marketing and growth perspective, the question is simple: what’s next, and how can we keep the momentum going? Energy professionals are exploring how to turn their experience, customer trust, and industry insight into new opportunities that keep business growing.
Energy Efficiency: The Whole Home Advantage
Across the industry, full-service energy providers are leveraging the incentives beyond solar. They are offering whole-home electrification solutions that bring together solar, battery storage, EV charging, and HVAC services. This shift makes sense because homeowners want one team to handle everything related to energy in their home.
Here is what is fueling that momentum:
- Homeowners want simplicity. People prefer a single expert who can take care of solar, heating, cooling, and backup power all through one contract.
- Policies now encourage electrification. Heat pumps and other electric systems qualify for federal and state rebates, especially when bundled with solar.
- Businesses need balance. With federal solar credits ending in 2025, many providers are retraining staff and forming partnerships with HVAC and electrical teams to diversify.
For companies growing in this direction, the Energy Efficient Home Improvement Credit remains one of the best short-term opportunities this year. Active until December 31, 2025, it gives homeowners up to $3,200 each year for whole-home efficiency upgrades. That includes high-efficiency heat pumps, electric water heaters, insulation, and smarter electrical systems.
Homeowners can still qualify for:
- $2,000 for approved heat pumps or heat pump water heaters.
- $1,200 for insulation, windows, doors, and upgraded breaker panels.
- EV Chargers placed in service by June 30, 2026 are eligible (EV Charge Tax Credit)
This is a great time to help your customers plan meaningful upgrades while strengthening your relationships and profitability. By leaning on your solar customer base, you can introduce improvements such as smart thermostats, EV chargers, home batteries, and insulation upgrades.
Beyond Federal Credits: The 2026 Energy Market
So, what happens after 2025?
As federal incentives sunset, homeowners will increasingly look closer to home for support. State programs, utility rebates, and private financing will take center stage, helping families continue their journey toward energy efficiency and independence. Expect new growth in areas like battery storage, home energy audits, and grid-ready microgrids that strengthen community resilience.
For energy professionals, now is the moment to get ahead of those shifts. Bundle services, offer home energy assessments, and stay visible through strong online marketing. Make sure homeowners can find you when searching for terms like solar installers near me, energy-efficient HVAC contractors, or home energy rebates in 2026.
And even though federal programs are winding down, there are still plenty of savings opportunities out there. Rewiring America is actively mapping state, local, and utility incentives through its interactive Savings Calculator, which now covers 29 states—representing more than half the U.S. population—with more being added regularly. Homeowners can simply enter their household details to explore personalized rebates and programs available in their area.
Try Rewiring America’s Incentive Calculator to see what’s possible and keep the clean energy momentum going into 2026.
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