Environmental
Wagner Forest Management
Expanding Support for Conservation
Managing over 2.4 million acres of land, Wagner had a 65-year history of environmental stewardship but struggled to spread their conservation message beyond their current footprint. Further, they needed to add functionality and analytics to their website to improve the user experience and maintain audience engagement.
The Need
Concerned that their online presence was hindering discovery, Wagner Forest Management engaged MAYO to enhance their internet visibility and increase traffic. They also recognized their existing website content and visuals were failing to engage visitors effectively. Beyond simply attracting more visitors, Wagner Forest Management sought to add key functionalities, such as online permit procurement, and integrate website analytics to gain valuable insights into user behavior to identify areas for continuous improvement.
The Solution
Through our discovery process, MAYO identified that design, search and functionality were hindering Wagner’s growth in program participation and issuing recreation permits. To address these challenges, MAYO developed a user-friendly, fully responsive website, streamlining the navigation to ensure easy access to information. This, combined with complete visual refresh across the entire site, created a more engaging experience for visitors. Critically, MAYO also integrated an online permit procurement system, empowering users to conveniently apply for and purchase permits directly through the platform, significantly enhancing both efficiency and user satisfaction.
The Results
By integrating analytics and digital payment capabilities, Wagner was able to track both online performance and revenue generation, enabling them to continually refine their strategies and improve results. A year after the website redesign and redevelopment launch, they achieved these impressive results, including:
+22%
Users
+13%
Sessions
+243%
Social Media Traffic
205+
Permits Procured
MAYO Designs was engaged by our company to do a major website upgrade. The staff was a joy to work with, responsive to new ideas, suggestive to new approaches, very good with timely communication, held to a rigorous schedule, did a through survey of what were the main goals of the upgrade, then executed the job flawlessly. We are delighted with the outcome and highly recommend their work.
Wagner Forest Management
Tom Colgan