Environmental
Normandeau Associates
Improving Website Engagement and Lead Generation
With a focus on improving the user experience and generating leads, we worked with Normandeau Associates to identify the best approach to achieve these goals. Beginning with research, this led to a refinement of their brand messaging and visual identity as well as a restructuring of website content. The result – a 185% increase in qualified leads via form submissions in the first four months.
The Need
Initially focused on website engagement and lead generation, Normandeau Associates recognized the user experience was outdated, limiting visitor engagement and lead generation opportunities. Further the site did not reflect the industry leadership the company had established. With a significant amount of technical and scientific content, they needed to streamline information, highlighting their high level of expertise while enhancing their SEO strategy to better connect with their audience.
The Solution
In order to understand current market conditions and target audience behaviors and preferences, we conducted a full day session with company leadership and service leads, complemented by secondary research. From this research, we refined the brand strategy and visual identity, using that to guide the website redesign and produce a brand video for the homepage. A custom WordPress build with foundational SEO features, the website was developed to improve search visibility, streamline navigation, and modernize the user experience.
The Result
In just four months, Normandeau’s website redesign led to a notable increase in user engagement, lead submissions and qualified leads, demonstrating the effectiveness of the enhanced user experience.
+24%
Total Lead Submissions
+185%
Ave. Monthly Qualified Leads
+110%
Lead Conversion Rate
Our partnership with MAYO was instrumental in effectively conveying our company culture by integrating employee participation from the start of the project all the way to its completion—successfully capturing the voice of our workforce. The design has not only helped increase the number of qualified applicants applying for job openings, but the emphasis on our industry leadership has dramatically improved lead generation as well.
Marianne Bradley
Normandeau Associates