Solar
Nautilus Solar
Spreading the Word About Community Solar
Expanding into Maine, New York and Maryland, Nautilus Solar needed help creating a unique and ownable brand identity. With many still unaware of community solar and its benefits, Nautilus needed a brand that was both distinct and created excitement for this new way to access renewable energy.
The Need
Although community solar was still relatively new, the market was rapidly becoming competitive. Nautilus needed to quickly make their mark as they got ready to bring solar farms online in Maine, New York and Maryland. They wanted to create a distinctive style that separated them from providers already in the market, while making people feel invested in, and connected to, the clean energy movement.
The Solution
MAYO created an ownable and compelling brand visual identity that translated across website, print, digital and social media, events and collateral. We created brand guidelines and created website visuals and content. To support organic social and paid media, we developed campaigns customized for each state to drive engagement, leads and conversions.
The Result
Following their launch into Maine, New York and Maryland, Nautilus Solar quickly expanded their customer base and continues to grow their service footprint and social following.
MAYO helped create our B2C website as well as market specific ad campaigns. They worked well on a short schedule to get the job done and I highly recommend them.
Cathy McAuliffe
Nautilus Solar