B2B
Meadowhawk Biolabs
Standing Out in a Crowded Market
Meadowhawk Biolabs hired MAYO to generate short-term leads while assessing brand and website effectiveness. While putting a scalable foundation for lead generation in place, MAYO conducted primary and secondary research to determine brand and website needs. The result – a measurable boost in marketing ROI, qualified leads, and brand awareness, paving the way for sustained growth.
The Need
As a new contract research organization in a market with steep competition, Meadowhawk needed to increase short-term lead generation while determining how changes resulting from growth impacted the brand and website. In addition, their CRM needed to be developed to track revenue generated from their marketing and media spend.
The Solution
MAYO created a sustainable lead generation strategy that would generate both short-term and long-term results. A geofenced Google Pay Per Click (GPPC) campaign was developed within a 50 mile radius of their east and west coast offices to leverage a unique courier service offering, supported by an organic LinkedIn effort to build a practice of steady content creation and establish credibility and trust. The brand research informed the development of a refined brand strategy that directed website content and design, connecting keywords uncovered as part of the GPPC development.
The Results
In just 1 year Meadowhawk Biolabs experienced growth across multiple channels, including an increase in qualified leads, lead conversion and audience engagement, supporting the successful achievement of revenue goals.
295%
GPPC ROI
+62%
Qualified Leads
+142%
Direct Web Traffic
+99%
LinkedIn Followers
MAYO quickly hit our lead generation goal and transitioned seamlessly into leading us through a successful brand update and website redesign.
Peter Glick
Meadowhawk Biolabs