B2B
Corero
Leading in a Crowded Technology Market
With low awareness that all DDoS protection is not equal and competitors creating confusion, Corero hired MAYO to assume their position as the top DDoS specialist. By simplifying the narrative and redeveloping their brand and website, Corero strengthened their position and increased awareness of their leadership.
The Need
Corero faced a crowded market with many companies offering DDoS protection as one piece of a larger portfolio. With many prospective clients struggling to identify the right solution for their needs, Corero needed to sharpen its brand and website to clearly communicate their deep expertise as the leading provider of on-premise DDoS solutions. Beyond differentiating themselves, Corero recognized the need to elevate awareness that DDoS attacks pose a significant risk, demanding more than a generic, all-in-one security approach. They needed to educate the market about the impact of these attacks while positioning themselves as the leading expert.
The Solution
MAYO conducted in-depth primary research, exploring specific wants, needs, and pain points. These insights informed the redevelopment of Corero’s brand, resulting in a bolder visual identity and a clear, descriptive tagline and supporting messaging that established their DDoS leadership. This refined messaging and visual approach was integrated into a complete website UX redesign, while supporting SBM and ABM strategies by creating content to move each prospect segment through the sales funnel. Finally, the website’s functionality and call-to-action (CTA) performance were optimized to maximize user engagement and conversion rates.
The Result
Providing critical support to their sales team, the refined brand and website made a big contribution in the company hitting their sales goals as well as helping to unify their team to deliver a cohesive message, helping to support awareness about why Corero was the premier DDoS specialist.