Case Study: MAYO Brings A Construction Company’s Web Design Vision To Life

Take the lead in your niche with a
website that communicates your value.

Overview

Basnett Design is a building and remodeling company with a green purpose. However, their craftsmanship and extensive experience in building was not being effectively showcased in their online presence.

The Basnett team was interested in updating their website but didn’t know who they should approach to take the lead or how to start the process. What they had was a vision, and luckily that’s all our team needs to get started.

Approach

Our Discovery Process dug into Basnett’s core values and competencies, process, current website, and their competitors with an analysis to identify the best approach for highlighting the Basnett brand.

When the Basnett team noticed their competitors had a clear and effective online presence, they started seeing the value in investing in their marketing.

Results

After redesigning and developing Basnett’s website, the team instantly started to receive remarks of praise from their existing clients and new customers began to confidently take action with them online.

Just 6 months after the web redesign launch, the analytics showed a strong increase in engagement:

• Users were up by 12.65%
• Total sessions were up by 21.32%
• Average session duration was up by 91.59%
• Total page views were up by 57.03 %

 
Basnett now has a peace of mind knowing that they have a team to consistently monitor, maintain and secure their site.