Shifts in customer needs, supply chain pressure, regulatory changes, evolving labor needs and technology advancing at a blistering pace make finding time to focus on marketing nearly impossible. Our marketing experts know your industry and can efficiently implement programs and tools that support your business goals and let you keep your focus on running it.
A stone/hardscape fabricator and distributor, PSW struggled to handle marketing internally – resulting in missed opportunities to proactively drive revenue and support business goals. Existing marketing was not capturing KPI’s nor was the website meeting their customers’ information and support needs.
“Our team has so much on their plate, navigating digital marketing and keeping up-to-speed on changes wasn’t realistic.”
PSW needed a full-service marketing partner who understood their business and what digital tools would deliver the best return. We started with an assessment of their website – improving its design, functionality and analytics. Then we put a marketing strategy and implementation support in place – adding social media and email marketing to the mix. And we continue to develop programs together which will keep PSW at the forefront of their competitive industry.
“We’ve outsourced things like collateral design and trade show support in the past, but we needed someone who could look at the big picture and connect the dots.”
With analytics in place, the impact and return on investment could be measured and continually improved.
As we took PSW from traditional to digital marketing, the below results capture 3 years of data.
MAYO’s expertise and ability to make the walls disappear between their office and ours
allowed us to finally get ahead of the digital curve.