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Case study

Basnett Design + Build + Remodel

Building Reputation & Referrals

The Need

A successful design/build and remodeling company, Basnett’s website didn’t reflect their top-quality craftsmanship and extensive experience in building performance. In addition, their brand was being overshadowed by competitors’ websites.

“In our industry reputation is everything. When competitor websites began undervaluing our brand, we had to secure our leadership in the market.”

The Solution

Competitor and consumer insights revealed opportunities to elevate Basnett’s brand image through enhanced website design and content. We also improved the site’s functionality to increase session duration and assumed monitoring/maintenance responsibilities to prevent interruptions in service.

“The design, content and functionality were so well received by our clients and the new site drove increased confidence amongst our prospects.”

The Results

Improved performance that drove reputation and referrals.

The below results capture data 9 months after the website redesign launch.

Portfolio Views
Session Duration
Page Views

We hit the lottery finding MAYO and couldn’t be happier with the experience. The website redesign not only helped us stand out amongst our competition, but it led to an increase in business.

  • Jim Basnett
  • Basnett - Design, Build, and Remodel
Basnett - Design Build Remodel
Person viewing the website on a desktop computer.

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