MAYO Webinar: Our Marketing Formula For Business Results

marketing formula

Learn to leverage the digital landscape with our 4 step process!

Watch the recording!

In this 1 hour workshop, participants got real world advice from our owner on what it takes to make marketing truly work!

We documented our tactics for the most effective marketing strategies to create value and build long lasting customer relationships.

This webinar consistently focused on how to infuse the 'Know,' 'Like,' and 'Trust' factors into marketing to be consistent with everything you do… and identify opportunities for potential growth directions, centered around customers, competition, and the company’s own capabilities and presence.

During this webinar, we dove deep into the four steps you need to take to effectively leverage the digital landscape and generate business results:

CSR & Sustainability
Branding
Web Design & Development
Marketing & Business Development

Fill out the form to register for our webinar!

interactive_content

The Value Of Interactive Content: How To ENGAGE With Your Customers, Community & Connections

In marketing, and specifically in HOW you spend your time communicating...it's ALL about providing true value!!!

Interactive content is important for so many businesses because it offers a higher likelihood of engagement with your audience...which in turn helps your business!

Here’s the thing, we didn't recreate the wheel during this webinar…we stuck to the principles to help you build a strong foundation.

There are many, many ways to generate interactive content including motion graphics, infographics, contests, polls, and one of my favorites is videos! (Psst, here is a secret…MOST people fear getting behind a video, so if you're one of those, you are NOT alone.) So, I am here to tell you that whether it’s a video or another method of content that is intentionally interactive, chances are your engagement WILL increase.

On September 17th, we walked all attendees through strategies we use with our clients to engage their audience on their websites, social media profiles, blog articles, email newsletters, and more.

Special Offering: All attendees qualified for a FREE 30-minute consultation with Carrie.

Have you ever heard of Simon Sinek and his famous What's Your "Why" philosophy?! If not, it's a really good question to ask yourself when embarking on a new project or strategy.

Here is WHY interactive content is so important.

You will be providing a better user experience
It equates to more sharing & engagement
People will recognize your brand
Your lead generation will increase

Fill out the form to register for our webinar!

marketing webinar

The Do’s And Don’ts Of “Going Green”

When adopting sustainable practices in the workplace, it can often feel overwhelming. We’re here to help you get started and to tell you that it doesn’t have to be that way!

Once you have a grasp on the do’s and the don’ts of going green, you’ll be able to quickly establish an action plan for you and your team. This discussion consisted of Carrie Mayo and Tom Permatteo giving their suggestions and personal experiences on implementing sustainability into their workplace.

Special Offering: All attendees qualified for a FREE consultation with Carrie and Tom, and 30 days access to Green Business Bureau's EcoAssessment™ and EcoPlanner™ tool.

Here’s a sneak peek of what Carrie and Tom covered:

The Do's

Integrating sustainability into your strategy
Form a green team
Create your content strategy
Get green certified from a reputable authority

The Don'ts

Don't greenwash
Don’t make false claims
Don’t judge others - lead by example
Don’t demand a green overhaul – a phased approach is a great way for people to acclimate

Fill out the form to download our recorded webinar!

marketing webinar

How To Successfully Host And Promote A Virtual Event

online event

Exploring the idea of hosting a virtual event to grow and scale your business... but you don't know what steps to take? Don't reinvent the wheel when the framework already exists.

During this workshop webinar, we rolled our sleeves up and taught attendees how to plan, execute, and follow up with those who attend and/or no-showed their virtual event.

We host our own webinars and manage successful webinars for our clients and we have figured out how to simplify this marketing engine. I wanted our attendees to leave feeling as though they have all the tools to launch their own webinar in less than 3 days! Most companies know that hosting a virtual webinar is a great way to drive sales but often get stuck in HOW to create, launch it, and stay on top of nurturing.

Special Offering: All attendees qualified for our FREE Guide to Launching a Webinar, focusing on converting your visitors into leads and customers.

Attendees walked away from this webinar with further knowledge on how to create and manage a successful virtual event. Our top suggestions we discussed were to:

Create a hot topic...this is KEY - make sure it’s relevant and engaging to your target audience
Determine whether or not the topic will be best suited with a co-presenter
Get the whole team on board to promote the event, share it on all available avenues and ask partners if they’re willing to share!
Put together an offering or giveaway for attendees to have access to
Outline a follow up plan to make sure you stay in contact with registrants who attended your webinar and those who no-showed
Repeat! Allow your online event process to become second nature to you and your team.

Fill out the form to download our recorded webinar!

marketing webinar

Gaining A Competitive Advantage With Sustainable Business Practices

This webinar helped all attendees sharpen their image amongst their competition.

In this high-utility training, green business guru Tom Permatteo (CEO of Green Business Bureau) expanded on practical tools that can easily enable companies to put a focus on sustainability and provide a simple framework for "going green". The sky's the limit when a company is fueled by passion.

Tom also demonstrated that environmentally-sound businesses are about more than doing the right thing; they experience a positive impact that sustainability brings to their bottom line profitability. After this transformative session, business leaders were equipped to harness the power of technology to create long-term green initiatives and demonstrate a strong commitment to sustainability. Webinar participants emerged reinvigorated and ready to make their companies more sustainable.

To top it off, Green Business Bureau offered their EcoAssessment™ and EcoPlanner™ tools to all attendees for 30 days.

We also dove into how to:

Highlight the Passion of Your Core Values
Track Green Initiatives
Prioritize & Plan Green Initiatives
Use Our Customer-Oriented Online Application

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customer discovery

Unlocking Marketing Opportunities During This Time

Marketing to the right people, the right way will get
people talking about YOU...
your products, your services, and your company.

During this webinar, attendees learned the importance of delivering compelling content to the right audience by "mapping out" a system to reach the opportunities that lay before you within your target market.

To us, marketing is not only a great way to engage customers but it is a great way to create a community. Carrie Mayo guided attendees through a proven marketing strategy that we use as our guide to gain momentum and attract leads for our business.

We also offered a FREE 30-minute consultation with Carrie, and our FREE marketing framework, to all attendees.

Specifically, all attendees took a hard look at:

Identifying your market
Gaining traction
Building authority
Scaling your business
sustainable marketing

Build Your Marketing Muscle During This Time

During this webinar, we discussed the importance of setting a strong online marketing foundation throughout a crisis.

“Business as usual” has somewhat developed a new meaning throughout the first few months of 2020, and working from home is the new normal. In addition, buyers are now being forced to make purchasing decisions with an entirely new outlook.

Because of this, companies are suddenly realizing that it’s important to have a proactive marketing plan in place to adjust and manage a brand through a crisis. To support this, we hosted a discussion on this topic on April 21, and walk through the steps to create a successful marketing plan.

We’re here to help you leverage the digital landscape to actively and appropriately promote your business. If you don’t already have a strategy in place, now is a great opportunity to create a robust, content marketing plan.

We want to help during this uncertain time. We offered all attendees FREE 30-minute consultations with our digital marketing experts and our FREE step by step guide to planning your content strategy.

During this webinar, we focused on:

Providing authentic content
Boosting morale with employees
Improving your website visibility {7 point web-audit}
Leveraging employees to participate in marketing
Continuing to interact with your audience
Setting up for the future

Fill out the form to access the webinar video.