A Green Building Company Now Proudly Promotes Their Brand

How outdated marketing can affect your client engagement.

Overview

Garland Remodeling and Construction is a small business using green practices to provide sustainable building options to their clients.

Garland was challenged by an outdated website that didn’t highlight any of their current services or projects. They were also presenting an outdated brand image to new prospects.

To help overcome a marketing hurdle their team was too busy to conquer, they chose to highlight their value on their social accounts without any real strategy.

Approach

It wasn’t immediately clear to them the negative impact their outdated brand image could have on incoming leads.

We took the lead on taking inventory of their marketing assets including their website, brand assets, and competitors. Our analyses led to a 4-month marketing strategy that would leverage their current assets while implementing strategies to improve their overall brand image.

Although they saw the need to have a team take the lead on their marketing, they hadn’t recognized how valuable investing in their marketing now would be for their long-term business growth. After receiving our plan of action, it was a no brainer. We took the lead on a logo redesign, internal document creation, and website updates.

Results

The Garland team is now confident in the brand image they are presenting to their community. They proudly engage prospects online to ensure they are a part of their ongoing story of bringing sustainable solutions to homes in their community.

Challenged by a lack of time to oversee your marketing?

Don’t let an outdated brand image get in the way of your impact and growth.