sustainable marketing

7 Businesses Using Sustainability In Their Strategy 

A sustainable business isn’t just good for the environment – it’s good for everyone. At MAYO Designs, we value social responsibility. So let’s take a look at a few of the best businesses using sustainability in their strategy now.

1) Whole Foods

Grocery giant Whole Foods has taken a number of steps towards sustainability, such as working with organic farmers, eliminating plastic packaging where possible, and educating local residents about the importance of a green future.

2) Starbucks

Starbucks has taken action to sustain the environment by creating more eco-conscious, efficient stores, utilizing recyclable packaging, and investing in renewable energy.

3) Trader Joe’s

Trader Joe’s also uses sustainability in its strategy, including removing 4 million pounds of plastic packaging from stores, donating more than $370 million in food instead of wasting it, and creating more efficient, eco-friendly stores.

4) Method 

Method is a company dedicated to creating biodegradable, eco-friendly house cleaning products which ensure we can keep our homes clean – as well as our environment.

5) Gucci 

Luxury brand Gucci has taken many steps towards sustainability in recent days, unveiling a 10-year plan to help to protect the environment, build social change, and reduce the environmental impact of its clothing.

6) Chipotle 

Fast-casual chain Chipotle has sustainability practices including advocacy for environmental policy, using organic/non-GMO ingredients when possible, and sourcing responsibly crafted foods.

7) IKEA 

IKEA, the Swedish furniture retailer, has invested millions of dollars in solar panels and renewable energy, and plans to be fully powered by green energy by 2020. It also sources about 50% of its wood from sustainable forests.

Work with a sustainability marketing team! 

As these companies show, sustainability can be a powerful way to boost your marketing and advertising efforts. Want to learn more about sustainability? Want to work with the happiest marketing team imaginable that loves working with sustainable businesses, and uses sustainability in its everyday activities? Contact MAYO Designs now.

facebook events

4 Reasons Why Your Organization Should Use Facebook Events 

Facebook Events can be a powerful marketing tool for your organization and its events. In this article, we’ll show you just a few of the reasons that you should use Facebook Events as part of your marketing strategy.

1) You Can Answer Questions

One of the biggest benefits of using Facebook Events is that it makes it easy for you to connect with potential attendees and answer their questions about the event, your company, and any other information they may want – in an organic, easy-to-understand way.

2) It’s Easy To Invite People And Spread The Word 

Facebook Events can spread very quickly as attendees invite others, or those near the event get notifications about friends who are attending or interested in your event – ensuring that your event is displayed to those who are the most likely to come!

3) Accurate Headcount

Based on how many people are interested or say they are coming to your event, you can get a better understanding of how many folks will be attending, and plan accordingly. Combined with other metrics for measuring attendance, like ticket sales, this can help you get valuable data about your event, which can be used in the future.

4) Event Reminders

When an attendee says they’re coming to an event, they will automatically get event reminders from Facebook when the event is near, which ensures that they remember the event – and make the time to attend. You can even send out reminders yourself

Incorporate Facebook Events Into Your Strategy – Enjoy All These Benefits & More 

As you can see, Facebook Events can be an easy and powerful way to reach customers organically, and reach more people with your marketing messages. Start thinking about your upcoming events, and reach out to us if using Facebook Events at your own organization might be the path forward for you.

marketing campaigns

10 Simple, Yet Genius Marketing Campaigns

Experience taught us that simpler marketing ideas will always be more effective. Here are 10 great examples of genius marketing campaigns to inspire your own strategies.

 1) Deez Nuts from Frontier

The ‘Deez Nuts’ meme was, at one point, EVERYWHERE. But look at how Frontier Airlines took it and created a simple campaign. 

2) WATERisLIFE

It can be difficult for NGOs to compete with big corporations in the realm of advertising, but WATERisLIFE sure didn’t have a problem with its #FirstWorldProblems video.

3) #CrockPotIsInnocent

Sometimes, a popular TV show can cause a PR nightmare for your brand, which is exactly what Crock-Pot could have experienced after a particular episode of This is Us involving a defective pot. But it didn’t.

4) Beanz Everywhere

When Heinz launched a new product called Five Beanz, they also created a fun personality test people could take to find out which bean they are.

5) Celebrating Love

When the US Supreme Court made same-sex marriage legal in every state, celebrations obviously ensued. And certain brands like Visa joined in on the celebration.

6) Dream Crazier

Nike launched this ad with fan-fave Serena Williams about the double standard in sport, and it was a power move that’s still being talked about.

7) We Believe

With this ad, Gillette wanted to pass down some lessons to their audience. And boy, were we waiting for it!

8) American Express and Tina Fey

How to promote a new card? You get Tina Fey to record some video messages congratulating you on ‘adulting’, that’s how!

9) Deadpool

Remember when Deadpool hijacked 16 DVD movies at Walmart? Yeah, well it really made an impact.

10) #threehousetuesdays

Airbnb got people really excited about their services when they started doing the #treehousetuesdays posts on Instagram.

Do you have an idea for a great campaign? Does your brand need to liven itself up with fresh new marketing ideas from a team with a fresh perspective? MAYO Designs can help you strategize your next move and roadmap the marketing strategy that will work for your organization. See what we can help you with

influencer marketing

How To Become An Influencer In Your Industry

Being an influencer is like the “it-job” of the century. From the outside, it seems like influencers have it easy. They live these lavish lifestyles and get paid to speak about topics they are knowledgeable and passionate about.

But that’s just a summarization of being an influencer. There is a lot of work that goes into it, and you need to dedicate a lot of your resources (time, energy, money, etc.) to grow a community on your dime before you make connections with brands or organizations.

MAYO’s owner, Carrie Mayo, is transforming herself into an influencer in the realm of sustainability in our community. She is taking the time to meet the right people, join the right organizations, and make a name for herself when it comes to transforming the seacoast NH & ME communities into more environmentally conscious places to live. Currently, we are hosting events and finding speaking engagements that fit within our niche.

If you want to do it, too, you’ll need some marketing tips to get started. Here is how to become an influencer.

1. Find your “thing”

Essentially, ask yourself what sets you apart from everyone else. What are you passionate about? What do you spend your time thinking about? What is the problem that you know how to solve, and that you want to broadcast the solution to? You need to find an angle that can differentiate you from the rest, and hone in on that niche subject. The approach itself should also be something unique.

2. Pick your poison

Yes, influencers are typically seen on a variety of different channels or stages, but until you get to grow an audience, you should focus on just one. We recommend either dedicating your time exclusively to participating in webinars, making Youtube videos, finding speaking engagements–no matter your choice, it is best to start by focusing on one. Over time, you can start to extend your reach onto other platforms.

3. Have a strategy

Influencers make it seem like all of their publicity comes naturally. However, it takes a surplus of preparation to not only find the right speaking engagements, but to prepare what to focus on. Influencers make it seem like all of their postings and engagements are spur of the moment occurrences. This is rarely the case. In fact, they are typically part of a wider marketing content strategy that lays out exactly:

  • The type of content
  • The subjects to focus on
  • Appearance frequency

4. Make connections!

None of these above tips are worth anything if you don’t take the time to reach out to others that care about your passions. Don’t be afraid to reach out to organizations, individuals, government officials, and other community members that are striving to bring publicity to similar subjects. You can be the driving force behind getting your name out there, and learning from other experts in your field.

The strategy is key here, so why not start working on it?

If you want to learn how to become an influencer, we have experience in starting the process. It certainly doesn’t happen overnight, and you need to be prepared to put in the work. Reach out to us if you are curious about how to start this process, or if influencer marketing might be the right channel for you.

email marketing benefits

6 Reasons Email Marketing Drives Results For Small Businesses

Small businesses often work with very tight budgets. In a way, this lack of funds forces you to get creative and see opportunities where others missed them. However, it’s also frustrating when you have to think carefully about how to spend every dime. 

In this article, we want to make a case for email marketing and how it can help you drive significant results. 

1) The Right Message to the Right Audience

There’s not much room for guessing when you can’t afford to waste money on ineffective marketing tactics. Traditional marketing such as TV ads and banners can get you a wide reach, but can they target the right people?

Email is one of the most accurate marketing methods. Advanced targeting options allow you to segment your lists and target specific groups of people to ensure that only the right audience will get to see your message.

2) Nurturing Prospects

Another great benefit of email marketing is that it allows you to build and nurture a relationship with your prospects. By sending them offers and marketing messages that are related to their needs and desires, you show them that you know about their problems and care about them. Moreover, it’s an excellent way to keep your brand top of mind.

3) It’s Cost & Time Effective

Reports show that for every dollar spent on email marketing, businesses get on average $40 back. That is an amazing return on investment that no other marketing method can provide. 

Filming ads or printing flyers can take a lot of time. Not to mention, it can put a strain on your budget. Designing an email marketing campaign, on the other hand, doesn’t take much time or effort. 

4) Establish Yourself as an Expert in Your Niche

Email marketing isn’t just for sending coupons and deals. You can use this channel also to educate customers and prospects about your products, answer their questions, and share quality content with them.

5) Build Trust

The reason consumers choose big brands over small businesses is that they trust them more. And, it’s all a matter of marketing and how often they’ve been exposed to that brand. Email marketing allows you to stay in touch with your audience and build credibility. The more often they hear your name, the higher the chances they will trust you.

6) Analytics

Many email marketing platforms offer analytics for each campaign created. These analytics allow you to see who opens your email, what buttons they click, how long they were on a specific page, best times to send an email, and more. Most importantly, these email platforms allow you to figure out what works and what doesn’t work for your target audience, and customize each email to bring you the most success. Some email platforms that we recommend are: 

  • Mailchimp
  • Constant Contact
  • Active Campaign
  • SendInBlue
  • Get Response

Over to You

If these reasons weren’t enough to convince you that email marketing is worth it, then we should have a chat. We have plenty of examples and ideas that will make you jump on the bandwagon and benefit from it.

website challenges

Is Maintaining Your Website A Challenge? Follow These Key Steps

After weeks of hard work, your website is finally up an running. And, it’s a beauty! The design is flawless, the navigation is intuitive, and every element is meant to provide a great user experience. Time to sit back and relax, right?

Not so fast! If you want users to enjoy navigating your website and come back, then you need to think about regularly maintaining your website.

Here’s a plan to make this task easy.

Backup Your Website Regularly

Some experts recommend backing up your website on a daily basis. That’s how you can ensure your site is safe from any harm that may come your way. You can use various tools and schedule daily backups so that you won’t have to worry about this task. 

Make Sure Your Website Is Malware Free

Over 10.50 billion malware attacks were blocked in 2018, the highest number ever recorded. And, as reports show, the trend is increasing. Making sure your website is protected should be a top priority for any webmaster.

Ensure Your Themes and Plugins Are Updated

Not only will out of date themes and plugins slow down your site and affect user experience, but it can also make you vulnerable to attacks. A few minutes is all it takes to make sure your website is updated.

Check Your Website across Different Browsers

If you want to ensure a pleasant user experience, then you need to make sure that your website loads and works perfectly regardless of the browsers or devices visitors are using. Make it a habit of testing your website regularly. 

Managing your website can feel like a tedious task. If you need help maintaining your website or establishing a strong digital presence, don’t hesitate to get in touch. We will review your current needs and plan accordingly. 

company culture

The Art Of Company Culture: How To Build It & How Easy It Is To Destroy It

A company’s culture is very much its identity. Many seem to believe that company culture is something created in time, and there’s no way to know how it will take form at the very beginning.

Except, it’s not exactly like that.

MAYO Designs, for instance, started as a one-woman show and continued in this fashion for nearly 15 years. Without a consistent culture, it would have been very difficult to grow the company to where it is today: a team of 7 people who work together to create amazing results.

Our culture existed from the very beginning, and it only expanded with time. We’ve helped a lot of other businesses refine theirs, while expanding on this to attract their target customers.

Building a Company Culture

Every company already has some form of culture, albeit it may not be integrated into all the stages of communications. So it’s not so much building the culture that’s the issue, but more identifying some key aspects of it, and growing it into something great that you can share with your audience.

Here are some tips:

Define the “what, ” “why,” and “how”

  • All businesses have a purpose (what), values (why), and plans (how), but the key to growing a company culture is to identify them, write them down, and see if they are truly reflective of the business culture.

Identify the problems, and fix them

  • Company culture also has a role of optimizing the processes that take place inside a business, because the employers know how things should be done or how some issues are resolved. When a process is shaky, one of the first things to consider is how people in a team communicate.

Hire the right people

  • The right people aren’t just those with the technical skills for a particular position; they are the people who fit your office culture or, even better, can improve it. For instance, if you’re moving to a green office, it would be great to hire people with an eco-friendly mindset. Of course, that’s not the only basis to hire someone on, but it is important for your office culture to build a team of people who share your company beliefs and values.

Company Culture is Easy to Kill

One can spend years cultivating a company culture, but it’s necessary to give just as much thought to maintain it. It’s a very volatile thing, and some practices can demolish it quickly:

  • Creating a hostile environment where people feel they can’t share their opinions
  • Nepotism or playing favorites
  • Encouraging competition instead of collaboration
  • Dividing employees
  • Letting bad behavior slide

It’s difficult to say a company operates on a particular set of principles and expect employees to follow them when the management does not reinforce them. Or worse, when they break them.

Define Your Company Culture Now!

At MAYO Designs, we can help you define and develop your company culture, and show you how to leverage them in the way you communicate with the outside world.

Contact us today and let’s redefine your company culture to attract great employees and customers!

customer discovery

How We Onboard Our Clients: The True Discovery Process

Name an industry in which businesses don’t jump at the chance to work with a new client. This is not easy to find. Before taking on these new clients, however, it is critical to ensure you understand the end goals of the project at hand and the true needs and values of who you will be working with. Companies often make the mistake of seeing an opportunity for revenue, and jumping into a project without truly understanding who the client is and why they reached out for help.

Starting on a project without fully grasping the goals of the client can often lead to subpar results. There are many ways to get around this issue. Our solution is called Client Discovery: a streamlined client on-boarding process.

Since taking on the process of Discovery, we have not only been able to help our clients better understand their place in the market, but we’ve been able to produce more efficient results that fit their needs.

For years, we would often make the mistake of seeing the price tag and the opportunity of a new client and jump at the chance to get to work. More often than not, businesses that do this, take on more projects than their bandwidth can hold. This may result in working with clients that actually aren’t in their niche, and delivering work that could be better if they had the time to really focus. With Client Discovery, this has completely changed.

We dig deep into the goals of who we’re working with, their company values, competitors, target market and the process which draws people to become valuable customers. This paves the way for:

  • Finished products far exceeding what our customers had in mind
  • Setting the tone early to transparently manage expectations for all clients
  • Creating strong relationships right out the gate
  • Tailoring/focusing our work to our customers strengths and differentiators

Here’s how our process works:

  • Qualification
    • Start with our own research to understand business at a high level
    • Hop on a 15 minute phone call with client to allow us to understand if we are a good fit for each other
  • Discovery
    • Meet with leadership team to set a clear strategy and fully grasp the business ethos:
      • Learn about goals and sales process
      • Gather a quick list of competitors
      • Understand their means of communication
      • Learn about their customers (or as we call it, avatar)
        • Target
        • Demographics
        • Problems
        • Behaviors
        • Size and geography
        • Industry associations
      • Dig deep into their strategies and tactics:
        • Past and present digital campaigns
        • Past and present traditional marketing efforts
      • Internally conduct in depth research on the market, industry, and competition and organize all findings into our presentation document
      • Solution and proposal presentation
        • Review our discovery findings
        • Discuss any immediate questions, comments, or concerns
        • Review timelines
      • Allow for client to review all documents that were discussed in the proposal presentation on their own time, and get back to us with any questions, comments or concerns
      • Once approved from the client, we then move into the SOW and contract negotiations

Instead of rushing into a project, we take the time to learn about who we’re going into business with. Reach out to us and we’ll walk you through the true discovery process to guarantee your results are exactly what a new client is looking for.

storytelling benefits seo

Why Storytelling Is Good For SEO

Our last article outlined how storytelling is a great way to connect with your audience. In this article, we’ll cover how storytelling benefits Search Engine Optimization. When utilized correctly, storytelling is an excellent vehicle for improving your search rankings on Google.

Meet Joseph. Joseph had a business blog that he had been diligently updating for months with regular posts. But he wasn’t getting much traffic and was disappointed with the amount of effort he put in with his blog versus the results he was getting. Why were other bloggers in his niche getting so many visitors? Joseph wondered. He reached out to one to get the scoop.

This successful blogger told Joseph about SEO basics and how storytelling benefits SEO. Joseph learned that he should use the words and phrases that his target customer was using to find the answers he had online. Joseph learned that his posts needed to include the words he wanted his audience to use to find him-words they were already typing into the search bar.

So, Joseph continued to write engaging stories, posting them regularly to his blog. But this time, he was strategic about it, including specific keywords into his stories to boost his SEO rankings and further engage his audience. Soon, he started to see the traffic numbers he wanted, and his business boomed.

SEO is easy to overlook when you’re trying to tell your brand story. Your stories need to include the words and phrases that your customers are using to search online. These are the words you want Google to rank your web pages for.

Why are stories an excellent way to increase your SEO?

Storytelling benefits SEO in several key ways. An essential part of SEO is using the right keywords/keyword phrases, so it’s recommended that you sprinkle them throughout your story. Stories are also engaging pieces of content and will keep your readers on your pages for longer, which Google likes to see. And if people like your posts, they are also more likely to share them on social media, which brings even more traffic and attention to your site, which in turn increases your SEO ranking.

Our digital marketers are experienced in crafting engaging, brand stories for our customers that enhance their SEO rankings. Incase you missed our last post about how to effectively use your story for different marketing channels, make sure to check it out. Contact us today to get your story told the right way, to the right people.

storytelling in marketing

Tips For Using Great Storytelling In Marketing

At MAYO Designs, one of the first things we do when we onboard a new client is dig into who their target market is. It’s critical for the future success of your marketing efforts that your brand messaging is on-point and resonates profoundly with your ideal customer’s needs, wants, and desires.

But what exactly do we do with that information once we have it? To optimize your marketing plans and strategies, we utilize the art of great and consistent storytelling in different aspects of your business. Whether it’s a conversation with a customer, your website’s About Us page, social media posts, or a pitch in front of investors, we want to help guide you to making sure you get the right story across. Below, we’ll cover our top tips for great storytelling, and why it’s so critical to your marketing success.

What are some of the biggest issues when it comes to telling great stories for marketing?

For starters, it’s incredibly challenging to capture people’s attention. There are so many different channels competing for an ever-dwindling supply of consumer attention spans. To stand out in today’s crowded business world, it’s imperative that marketers get smarter, savvier, and more personalized with their messaging.

The thing is, customers want to purchase from brands that align with their values. For most companies, communicating their values in a way that most resonates with their ideal customer isn’t easy, and it can be time-consuming to articulate the right story for the right people. But these challenges aren’t impossible to overcome, and they don’t negate the value of great storytelling in marketing, either.

Solution #1: Authenticity

This comes back to the insane amount of competition from other brands and marketers for your customers attention. Customers crave authenticity from brands. They want to see a human side to your company, and the unique personality behind it. We recommend you stay truthful and brave enough to talk about your failures and how you’ve overcome them. Ensure the messaging is consistent with how you started, where you are currently, and your plans for the future.

Solution #2: Understanding

Great stories all have one thing in common–the ability to empathize with the characters. In this case, the person you want to empathize with is your reader or ideal customer. Start viewing them as a single, unique person. Craft your messaging around real stories that appeal to their situations so that they can see themselves in you and your story.

Solution #3: Customer Stories

Many consumers choose to buy a product/service because it was recommended to them. User-generated stories and testimonials are ideal for showcasing how your products or services have helped real people.

Solution #4: Think Outside the Box

Again, you’re competing with strong businesses for your ideal customer’s attention, time, and money. Try the unexpected or a different channel for getting your story in front of targeted leads–social media, your website, guest posts, and podcasts are just a few examples.

Your story will act as a differentiator for your company. We want to help you use it consistently in everything you do: from the events you attend, how you optimize your website, and the conversations you have with coworkers, customers, and your network.

All of our customers who follow these tips for storytelling in marketing have been able to narrow down their positioning, discover their exact target market, and direct their customers toward what they want to hear.

Every company deserves to have the RIGHT story told. Reach out to us today to see what our storytelling techniques can do for you. Stay tuned for our next article, “Why Storytelling is Great for SEO.”