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Email Marketing

What is Email Marketing?

Email marketing is a form of direct marketing, which uses electronic mail as a means of communicating messages to a specified audience. It is popular because:

• Sending email is less expensive than most other forms of communication.

• Email lets you deliver your message to multitudes of people instantly.

• Email marketing is proven very successful for those who do it correctly.

Subscribers are your number one asset as an email marketer.

• Do not share your client email list. Ever.

• Remove unsubscribe requests in a timely fashion.

Before beginning an email campaign, you should have your website Ready!

  • A Clean & Easy to Navigate Design.
  • Contact Info located in several Convenient places on your website.
  • A Tracking System. You WILL want to track your marketing efforts. Google offers a FREE tracking system.
  • Newsletter Sign Up. If you begin an email campaign, add a newsletter sign up area to the website for new visitors. Constant Contact offers a FREE trial period to use their email marketing.